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A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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LED Bulbs Have Turned into Multi-Functional Gadgets

With fast advancements in LED technology, a simple LED bulb is no longer just a source of lighting. It has become a multi-functional gadget that can connect with the web, influence human behavior, work with sensors and much more. At

Large-Area LED Developed with an Easy-To-Customize LED Foil

Researchers at VTT Technical Research Centre of Finland have developed an LED light source based on substrates that are large, transparent and flexible. The LED light source was in fact developed with the help of an easy-to-customize LED foil. The

Rebate Coverage in US Hits Record High

Over the past few months, rebate organizations across the country have been busy updating their 2017 programs. According to our North American Rebate and Incentive database, 79% of the US is covered by an active commercial lighting rebate program, the

DOE 2017 SSL R&D Workshop Presentations Posted

The 14th annual DOE Solid-State Lighting R&D Workshop, held January 31– February 2 in Long Beach, CA. Over three full days, 250 attendees participated in plenary discussions and breakout sessions on LED and OLED technology. Presentations from 60 experts addressed

Samsung Display Bags OLED Deal Worth $11.3 Billion From Apple?

According to reports from South Korea, Samsung Display has bagged a deal worth $4.3 billion. This is an additional deal to an earlier one that Samsung Display had bagged, bringing the total amount to $11.3 billion. It required Samsung Display

Product Showcase



Like any new technology, LED lighting must demonstrate a compelling value to buyers before it begins to win sizeable market share from the incumbent technologies it will replace. Over the past decade, research and development have yielded impressive improvements in


OLEDs are based on organic (carbon-based) materials. Unlike LEDs, which are small point sources, OLEDs are made in sheets that provide a diffuse-area light source. While developing rapidly, OLED technology is less mature than LED technology, whose rapid advancement has

How Intel Lit Up the Super Bowl with Drones

The Lady Gaga half time production incorporated a compelling bit of contemporary technology: In a reportedly pre-recorded sequence, a swarm of 300 tightly coordinated drones lit up the sky, circling around one another in patterns choreographed tightly as anything happening

Happy New Year from the Brown Family

We all know and love Papa Bill Brown. Well he and Norma, along with the wonderful Brown family, just spent 2 weeks in Arizona (Tanque Verde Ranch) and he shared a happy new year video with me and I want


Happy New Year Everybody! It really is a wonderful world…

Product Promotions



Rotatable HBMR series LED module high bay: Using finest materials with high performance, can be 170lm/W IP67 protection class, waterproof and long life (more than 50,000hrs) 7 year warranty, great and long terms after-sales services Each module is rotatable and

New GE Smart Traffic Signal Has Sensors and Heating Element

Now with more advanced technology, GTx heated shell is a one of a kind LED traffic light that is built with heating capabilities to help prevent ice and snow build up in cold weathers. Minimize confusion and delays at intersections

Lutron’s Quantum and Vive Systems Now DLC Qualified

Quantum Total Light Management System and Vive wireless system have been listed on the DesignLights Consortium (DLC) Qualified Products List (QPL) in the Networked Lighting Control Systems category. By meeting or exceeding the technical requirements, both Quantum and Vive systems

Contech Introduces New Precedent Performance Linear LED Product Family

ConTech Lighting, a Leviton company, to introduce the newest product in their linear series, the Precedent Performance Linear. The Precedent Linear delivers up to 1500 lumens per foot at 3000K and a 90+CRI ensuring superior lighting coverage, uniformity and glare

Times Square Lighting Debuts CELESTE House Light

The new 88 Watt CELESTE is a powerful LED house light that features multiple dimming options including DMX, 010V, leading edge and trailing edge. The CELESTE utilizes a single COB array that can produce up to 10,000 lumens. Multiple optics

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Regional Sales Manager - LIGHTING or ELECTRICAL

Baltin and Associates Houston, TX

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