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Technology Adoption Life Cycle Chasm, Part One by Bill Attardi

wattardi@attardimarketing.com This is a follow up to my blog on Welcome to the Innovation Era and the book by Geoffrey A. Moore on Crossing the Chasm (marketing and selling disruptive products to mainstream customers). I contend that we have crossed

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Light Pollution as Seen from Space Appears Worse with LED Streetlights than HPS

Photos before and after LED streetlight installation from the International Space Station (ISS) show increased light pollution form LED-based street lights in Milan, Italy. LED streetlights have been installed or announced for installation in several large cities as well as

This Toll Point on a Busy Florida Expressway Now Has Colorful LED Light

For the one million motorists who drive the Miami Dade Expressway (MDX) every year, the journey is getting easier. The MDX authority has been installing open toll gantries that automatically read car license plates and passes, so drivers don’t have

Osram Sylvania Recalls Nearly 50,000 T8 LED Tubes Due to Burn Hazard

Lamps can overheat and melt, posing a burn hazard. This recall involves SubstiTUBE IS T8 LED lamps. The recalled lamps are white, cylindrical in shape and measure 48 inches long and 1 inch in diameter. “OSRAM SubtiTUBE® IS LED T8”

U.S. DOE Inaugural Connected Lighting Systems Meeting November 16, 2015 • Portland, Oregon

Will gather top experts from the lighting, semiconductor, and IT industries to share perspectives and lay the groundwork for government/industry collaboration. Join DOE and top experts for a full day of informative sessions and open dialogue with technologists outside your

Musco Illuminates Statue of Liberty with LED Lighting System

The Statue of Liberty, an icon of freedom for nearly 130 years, now shines like never before. Musco developed a custom-designed LED lighting solution using precise optics to highlight all the aesthetic details of the monument while reducing the amount

Product Showcase


Audi Debuts Organic LED Lights At Frankfurt

It seems that just about every car offers some sort of exterior LED lighting these days, and the trick laser headlights are already on the roads in Europe, but Audi is getting ready to debut an even more advanced lighting

Wave Power Device Starts Producing Power in Hawaii

Northwest Energy Innovations

With support from the Energy Department and the U.S. Navy, a prototype wave energy device has advanced successfully from initial concept to grid-connected, open-sea pilot testing. The device, called Azura, was recently launched and installed in a 30-meter test berth


GC 10604PAR-40W400px

GREEN CREATIVE Launches PAR REFINE Series High CRI LED Lamps – The new PAR REFINE Series includes PAR38, PAR30 long and short neck and PAR20 lamp types in spot, narrow flood and flood beam angles. All PAR REFINE series lamps

Acuity Duet SSL™ Technology Showcases Luminaires Integrating LED and OLED Tech


Acuity Duet SSL™ Technology Showcases Luminaires Integrating LED and OLED Tech – Optimizing both to produce refined aesthetics, photometric performance, superior lighting quality and cost effectiveness. Duet SSL blends the use of OLED – celebrated for its soft uniform glow,

Cree Joins Soccer Star Abby Wambach to Light a Better Way

Abby Wambach Shoots the Lights Out for Cree

From stadiums to homes, LED is transforming the way the world sees light. Cree has teamed with Abby Wambach, two-time Olympic gold medalist and highest all-time international goal scorer, to emphasize the importance of determination, innovation and performance – on

Product Promotions


The Prudential Lighting P4000 Gets A New (Way More Playful) Shape

Prudential O

Their best-seller for four decades has been reconfigured and has a playful new donut shape called O. To add to the fun factor, this new ring of light can be surface mounted or suspended by straight aircraft cables with top-swivel

Ushio America Introduces the New Uphoria™ 2 LED PAR Lamps

Ushio Uphoria

These LED PAR20, PAR30, PAR30LN and PAR38 Models combine the classic styling of traditional PAR lamps with the advanced technology of LEDs and custom designed optics. This provides a light-weight, energy saving, dimmable LED lamp with the form, fit and

Schréder to Demonstrate Smart LED Light Pole at Frankfurt Exhibition


Schréder has announced the preview of the LED-centric Shuffle smart-lighting pole that will be demonstrated at the New Mobility World exhibit that will be held in conjunction with the International Motor Show scheduled for Sept. 17–27, 2015 in Frankfurt, Germany.

ATG Electronics introduces new Stellar Linear High Bay LED

ATG Electronics' latest LED innovation with the Stellar Linear High Bay

ATG Electronics Introduces the Stellar Linear High Bay, its latest LED innovation with the Stellar Linear High Bay, a DesignLights Consortium® (DLC) qualified. The aesthetically well-designed Stellar Linear High Bay is a one-for-one replacement to traditional T5 High Bays and is

Civilight North America Introduces Eight New Energy Star Certified Commercial Series LED Lamps

Civilight A-19

Available now, eight new LED lamps that are now registered on the ENERGY STAR® list of certified products. The eight new models, including BR and omni-directional A19 LED lamps, are aggressively priced with eligible rebates of up to $10. The

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