Traveling Toward Utopia
After two days of walking the double decked trade show floor of Light Fair in NYC, it was apparent that 7 trends are ushering in a Brave New World in the lighting industry. Here they are; Legacy lamps are gone. Unlimited options for every application are here now in LED. Smart lighting is VERY smart. Young entrepreneurs are reinventing the lighting industry. The road less traveled is direct. The rumors of the death of sales are premature. The industry is courting those who can install and service. Legacy Lamps are Gone Yes there are still billions, literally, of sockets filled with legacy lamps in the market place, but you couldn’t find very many on the trade show floors. The legacy leaders of the past, GE, OSI, Philips, Acuity, Cooper, Hubble, have to be pulling their hair out over the millions of dollars of sunk cost in machines and equipment dedicated to the old world of lighting.
Unlimited Options in LED
From vintage filament style incandescent lamps, plug in CFL’s, linear fluorescent tubes all the way to high wattage HID, every single technology for the light source can now be replaced with a solid state version. Fixtures are taking new shapes and forms and opening the minds and possibilities of designers for looking at everything in a whole new way.
Smart Lighting is VERY Smart
Lighting in the brave new world not only lights the space it also takes pictures, counts people, records activity, changes color, dims or brightens and then calls you on your phone and delivers a daily report to tell you all about it. One fixture now does the work of several. It paints the space with quality light where you want it. Osram Omnipoint https://youtu.be/ueQ-1OtQ80A and Ketra http://goketra.com/ were best in show winners and worth learning about.
There is new leadership rising up in the industry. The best and brightest have no historical ties to the past and no fear of the future. They are confident, energetic and intelligent. They come from Palo Alto, Dell, Stanford or somewhere electronic and believe they will change the world for the better.
The Road Less Traveled
The new path to market is direct to the socket. The death of the legacy industry has created what has been described as a “land grab”. With over a TRILLION dollars of market opportunity for change, the gold in them there hills is at the socket, or the place where the light is needed. The traditional paths of reps, agents, distributors, and resellers are no longer distinct and in many cases
not even necessary.
You Gotta Sell Somebody
The industry change is fast, the emerging technology is complex and the story still unfolds best when it is people to people. Many manufacturers are re investing in additional sales professionals to help them race their message to market. If you are not telling your customers about where the market is going, you are off message.
Turning the Key
The industry is courting partners who can help them promote, distribute, install and service the technology and products of the brave new world. This is true for the manufacturers and for the end user consumers. They need a partner that can explain, distribute, install, manage and service the new lighting technologies that hold so much promise for the future. It is indeed a Brave New World. Lighting Utopia rushes in for those brave enough to embrace the products and technologies of tomorrow.
FSG is in a unique position to seek out, be sought out by and partner with the best and brightest this exciting industry has to offer. Be bold, brave and bring on Utopia.