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EnergyWatch Blog

Electrotechnology Insights

Bill Attardi The EnergyWatch Blog is a daily information source created by Bill Attardi, president of Attardi Marketing. The blog provides a veteran electrical professional’s perspective on the news and industry insights through eyes of electrotechnology insider. Bill Attardi’s experience within the channels of electrical manufacturing and distribution keeps readers ahead of the curve about advanced product technologies and services that satisfy the ongoing energy conservation needs of the end user.

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Opinion: The Lighting Industry Needs an Efficiency Revolution by Michael Kershner, Lighting Designer

All sectors of the lighting industry must come together and embrace innovation in order to survive today’s business climate, according to Michael Kershner. As the founder and principal of Innovating Lighting Consultants (ILC), a lighting design and procurement firm based

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Can Energy Upgrades Help Decimated Budgets? by Travis Jones

A school in the Midwestern United States was wrestling with a common problem: They sought campus-wide sustainably upgrades but did not have the funds to achieve them. We formulated a cash flow positive proposal based on the work of our

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Preventing Healthcare-Associated Infections with UV-C Lighting by Justin Stouch, LC, President, Stouch Lighting

Healthcare-associated infections, or HAIs, cause a significant portion of illnesses and deaths in the medical field. They’re such a concern that the U.S. Department of Health and Human Services (HHS) has pinned the reduction of HAIs as a top goal

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The Changing Distribution Landscape – 2030 2040 2050 by David Gordon, Channel Marketing Group

With the benefit of retrospect, we can presume that the number of electrical distribution start-ups will mimic those in the past ten years … in other words, very few and those that have had success, defined as significant growth, are

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Distributors Must Lead to the New Normal by Mark Dancer, Network for Business Innovation

It’s easy to accept that the COVID-19 pandemic will result in a shift to customers embracing e-commerce, employees working at home and stronger distributors getting stronger. These predictions feel “right” now because they fit preconceived notions. They are outcomes long-predicted

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NEMA: America Needs to Work Its Way Through This Crisis… and It Will Rely on Electricity to Do So

There are 16 critical infrastructure sectors in the United States, according to the U.S. Department of Homeland Security. While electrical equipment manufacturers are considered “Critical Manufacturing,” they also directly support every other sector by making the products needed to assure

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A Judicious SWOT Analysis – Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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Will Amazon’s One-Day Shipping Kill the Distribution Industry? by Andrew Horvath, Alexander Group

Amazon’s recent announcement that Prime members will receive complimentary one-day shipping benefits consumers who are too impatient to wait 48 hours for necessities like HDMI cables, laundry detergent or reissues of vinyl records. Amazon’s upgrade also benefits electrical contractors, facilities

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EnergyWatchNews: Your Window on the Electrical Industry

After 25 years, thousands of emails and just about as many March Madness and Super Bowl commentaries (don’t want to ignore the World Series……Congrats to the Washington Nationals! Great series…) — my EnergyWatchBlog has been transitioning into a dynamic new website

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Survey: Rep of the Future Study…Projecting 2025 Needs by Jim Johnson, President, NEMRA

The National Electrical Manufacturer Representative Association (NEMRA) is conducting an industry wide study to understand the needs of manufacturers, distributors and manufacturer representatives with a focus on how the association can better serve its members so that they may be a

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Lighting: What’s Next? by Dr. Mark Rea

At the LRC Summit, 15-17 OCT in Troy, NY, Dr. Mark Rea will offer a keynote session, ” Lighting:  What’s Next?” Lighting’s value must be sought not just through traditional business models, but through creating greater value for society and

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. It’s a simple question: tell me what value you bring to the market;

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The Great Lighting Debate Then and Now by Bill Attardi

The blog in May 2019 by Chris Brown started out like this: “Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where

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IoT for Free by Ted Konnerth, Egret Consulting Group’s Founder and Chairman of the Board

We attended LightFair, as usual and in general it felt a little less crowded, with fewer exhibitors and lighter foot traffic. LFI has become the mega-show for the lighting industry; but is now facing multiple competitive shows across the country

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WHO’S MISSING? WHAT’S NEXT? WHO’S NEXT? AND WHEN? BY CHRIS BROWN

Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where we are today in our truly disrupted Lighting Industry. But first, beyond

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What Do We Do With A Problem Child? By Bill Attardi

Boston Consulting Group Matrix I woke up in the middle of the night with worry about a problem child. Not a family issue but I’ve done that too over the years. I think I figured out where the strategic business

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A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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Posted in Blog


The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition.  You mean you do not know what your value proposition is….shame / shame! 

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Reduce Class Sizes for Free by Travis Jones

Do smaller class sizes improve academic performance?  The answer is a resounding yes.  Our common sense tells us more teacher attention per pupil results in a more engaged student.  Numerous studies validate this point (https://www.classsizematters.org/research-and-links/).  The landmark Tennessee Star Study

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A Race to the Bottom? by Travis Jones

 http://jcsllc5.com/blog/ With a thriving economy, these should be great times for the lighting industry. From large conglomerates to specialty niche players, there ought to be much rejoicing. However, the onslaught of offshore, low cost competition has forever changed industry dynamics.

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