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EnergyWatch Blog

Electrotechnology Insights

The EnergyWatch Blog is a daily information source created by Bill Attardi, president of Attardi Marketing. The blog provides a veteran electrical professional’s perspective on the news and industry insights through eyes of electrotechnology insider. Bill Attardi’s experience within the channels of electrical manufacturing and distribution keeps readers ahead of the curve about advanced product technologies and services that satisfy the ongoing energy conservation needs of the end user.

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The 5 Things Customers Want (And How to Deliver Them) by Randy MacLean, WayPoint Analytics

Posted on February 19, 2021 by BillAttardi — No Comments ↓

In reality, there’s only five fundamental items that truly influence customer purchasing decisions. Distributors with mastery of these items always lead the market. Moreover, you’ll need either parity or superiority in all five to seize and hold a leadership position.…

Tagged with: distribution, MDM, Randy MacLean, WayPoint Analytics
Posted in Blog

WHAAAAAAAAAAAAAAAAAATTTTT?!? CAPTAIN SUNSHINE AND CHICKEN LITTLE (seem to) AGREE! OR DO THEY? BY CHRIS & TIM BROWN

Posted on January 2, 2021 by BillAttardi — No Comments ↓

Before I was so rudely interrupted by Captain Sunshine (who I have to admit may have had a few good observations), I had tried to make several points in the previous two columns: · RIGHT-SIZE YOUR BUSINESS. NOW…….SHRINK OR SINK!…

Tagged with: Chris Brown, COVID crisis, decision making, Tim Brown
Posted in Blog

COVID WILL CHANGE EVERYTHING….STRATEGICALLY SPEAKING THAT IS BY BILL ATTARDI

Posted on November 21, 2020 by BillAttardi — 5 Comments ↓

Time to respond to my impetuous friend Chris Brown’s blog RIGHT-SIZE YOUR BUSINESS. NOW…….SHRINK OR SINK! BY CHRIS BROWN, FORMER CEO OF WIEDENBACH BROWN – Energy Watch News He is right, that’s right, I agree with him, he is right, but…

Tagged with: Bill Attardi, COVID, e-commerce, online sales, Selling
Posted in Blog

RIGHT-SIZE YOUR BUSINESS. NOW…….SHRINK OR SINK! BY CHRIS BROWN, FORMER CEO OF WIEDENBACH BROWN

Posted on October 28, 2020 by BillAttardi — 2 Comments ↓

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now! JW von Goethe The previous column discussed the need for asking hard questions and making hard decisions, to survive and thrive during and…

Tagged with: business future, Chris Brown, right-size, shrink or sink
Posted in Blog

IT’S TIME TO BE BOLD! BY CHRIS BROWN, FORMER CEO OF WIEDENBACH BROWN

Posted on September 27, 2020 by BillAttardi — No Comments ↓

It’s a whole new world out there, with new playing fields, rules, and players. Your choice is to either learn this new game or continue to be the very best player in a game that is no longer being played. …

Tagged with: being bold, Chris Brown, Illumegeddon, leaders
Posted in Blog

Opinion: The Lighting Industry Needs an Efficiency Revolution by Michael Kershner, Lighting Designer

Posted on August 28, 2020 by BillAttardi — No Comments ↓

All sectors of the lighting industry must come together and embrace innovation in order to survive today’s business climate, according to Michael Kershner. As the founder and principal of Innovating Lighting Consultants (ILC), a lighting design and procurement firm based…

Tagged with: consulting, ILC, lighting designer, Michael Kershner
Posted in Blog

Can Energy Upgrades Help Decimated Budgets? by Travis Jones

Posted on July 29, 2020 by BillAttardi — 1 Comment ↓

A school in the Midwestern United States was wrestling with a common problem: They sought campus-wide sustainably upgrades but did not have the funds to achieve them. We formulated a cash flow positive proposal based on the work of our…

Tagged with: budgets, controls, energy upgrades, schools, Travis Jones
Posted in Blog

Preventing Healthcare-Associated Infections with UV-C Lighting by Justin Stouch, LC, President, Stouch Lighting

Posted on June 27, 2020 by BillAttardi — No Comments ↓

Healthcare-associated infections, or HAIs, cause a significant portion of illnesses and deaths in the medical field. They’re such a concern that the U.S. Department of Health and Human Services (HHS) has pinned the reduction of HAIs as a top goal…

Tagged with: HAI, healthcare, infections, Justin Stouch, Stouch Lighting, UV-C
Posted in Blog

The Changing Distribution Landscape – 2030 2040 2050 by David Gordon, Channel Marketing Group

Posted on May 31, 2020 by BillAttardi — No Comments ↓

With the benefit of retrospect, we can presume that the number of electrical distribution start-ups will mimic those in the past ten years … in other words, very few and those that have had success, defined as significant growth, are…

Tagged with: aging, changing distribution, David Gordon, electrical distribution
Posted in Blog

Distributors Must Lead to the New Normal by Mark Dancer, Network for Business Innovation

Posted on May 1, 2020 by BillAttardi — No Comments ↓

It’s easy to accept that the COVID-19 pandemic will result in a shift to customers embracing e-commerce, employees working at home and stronger distributors getting stronger. These predictions feel “right” now because they fit preconceived notions. They are outcomes long-predicted…

Tagged with: distribution, Mark Dancer, Network for Business Innovation
Posted in Blog

NEMA: America Needs to Work Its Way Through This Crisis… and It Will Rely on Electricity to Do So

Posted on March 29, 2020 by BillAttardi — No Comments ↓

There are 16 critical infrastructure sectors in the United States, according to the U.S. Department of Homeland Security. While electrical equipment manufacturers are considered “Critical Manufacturing,” they also directly support every other sector by making the products needed to assure…

Tagged with: blog, COVID-19, crisis, critical manufacturing, NEMA
Posted in Blog

A Judicious SWOT Analysis – Five (5) Apropos Questions to Ask Yourself by Bill Attardi

Posted on February 24, 2020 by BillAttardi — No Comments ↓

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an…

Tagged with: Bill Attardi, Chris Brown, core competencies, SWOT
Posted in Blog

Will Amazon’s One-Day Shipping Kill the Distribution Industry? by Andrew Horvath, Alexander Group

Posted on January 1, 2020 by BillAttardi — No Comments ↓

Amazon’s recent announcement that Prime members will receive complimentary one-day shipping benefits consumers who are too impatient to wait 48 hours for necessities like HDMI cables, laundry detergent or reissues of vinyl records. Amazon’s upgrade also benefits electrical contractors, facilities…

Tagged with: Alexander Group, Amazon, Andrew Horvath, B2B, distribution
Posted in Blog

Survey: Rep of the Future Study…Projecting 2025 Needs by Jim Johnson, President, NEMRA

Posted on September 12, 2019 by BillAttardi — No Comments ↓

The National Electrical Manufacturer Representative Association (NEMRA) is conducting an industry wide study to understand the needs of manufacturers, distributors and manufacturer representatives with a focus on how the association can better serve its members so that they may be a…

Tagged with: Agents, David Gordon, Jim Johnson, NEMRA, Reps, survey
Posted in Blog

Lighting: What’s Next? by Dr. Mark Rea

Posted on August 31, 2019 by BillAttardi — 1 Comment ↓

At the LRC Summit, 15-17 OCT in Troy, NY, Dr. Mark Rea will offer a keynote session, ” Lighting: What’s Next?” Lighting’s value must be sought not just through traditional business models, but through creating greater value for society and…

Tagged with: LRC Summit, Mark Rea, NGO, NY, Troy
Posted in Blog

The Whole Customer Value-Added Proposition by Bill Attardi

Posted on August 1, 2019 by BillAttardi — No Comments ↓

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. It’s a simple question: tell me what value you bring to the market;…

Tagged with: Bill Attardi, LaaS, value proposition
Posted in Blog

The Great Lighting Debate Then and Now by Bill Attardi

Posted on June 27, 2019 by BillAttardi — No Comments ↓

The blog in May 2019 by Chris Brown started out like this: “Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where…

Tagged with: Bill Attardi, Chris Brown, fortuity, Illumigeddon, Illumitunity
Posted in Blog

IoT for Free by Ted Konnerth, Egret Consulting Group’s Founder and Chairman of the Board

Posted on May 31, 2019 by BillAttardi — 5 Comments ↓

We attended LightFair, as usual and in general it felt a little less crowded, with fewer exhibitors and lighter foot traffic. LFI has become the mega-show for the lighting industry; but is now facing multiple competitive shows across the country…

Tagged with: Egret Consulting, IoT, LFI, smart office, Ted Konnerth
Posted in Blog

WHO’S MISSING? WHAT’S NEXT? WHO’S NEXT? AND WHEN? BY CHRIS BROWN

Posted on April 27, 2019 by BillAttardi — 2 Comments ↓

Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where we are today in our truly disrupted Lighting Industry. But first, beyond…

Tagged with: Chris Brown, fortuity, Illumigeddon, technology
Posted in Blog

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