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EnergyWatch Blog

Electrotechnology Insights

Bill Attardi The EnergyWatch Blog is a daily information source created by Bill Attardi, president of Attardi Marketing. The blog provides a veteran electrical professional’s perspective on the news and industry insights through eyes of electrotechnology insider. Bill Attardi’s experience within the channels of electrical manufacturing and distribution keeps readers ahead of the curve about advanced product technologies and services that satisfy the ongoing energy conservation needs of the end user.

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ILLUMIGEDDON IS SO LAST MONTH BY CHRIS BROWN

Last year I introduced a new word….. Illumigeddon, referring to the end of the traditional lighting industry as we have known it. Now it’s time to introduce this year’s new word, to better reflect the state of the industry today.

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WHAT DO WE DO WITH A PROBLEM CHILD? BY BILL ATTARDI

What keeps you up at night? After 50 years, it’s still the lighting industry for me. I woke up in the middle of the night with worry about a problem child. Not a family issue but I’ve done that too

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MADE IN USA BY JEFF GOLDSTEIN, CEO, LAMAR LIGHTING

http://www.lamarlighting.com/ This was a note sent to the owner of a major domestic lighting component supplier: Anything you can do to help promote or develop more made in USA type product would be great. I’m a bit concerned and perplexed

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The Lighting Market Change by David Gordon

http://www.electricaltrends.com/2016/01/the-lighting-market-change.html Recently a number of lighting announcements were made that when aggregated,, represent significant change in the lighting industry … and may encourage distributors to re-evaluate their approach to the product category. Here’s what’s happened: • Philips announced a strategic

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When Everything Needs to Change, Even Small Ponds Get Mighty Big by Bill Attardi

In my last blog, I stated: One strategy that seems to work with high-tech companies is to dominate small niche markets first: A big fish in small pond strategy. And then I asked a bunch of questions. Well, I cannot

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BIG FISH IN SMALL POND STRATEGY BY BILL ATTARDI

Let me share what I am learning teaching graduate and undergraduate classes at Monmouth University. We talk a lot about content marketing, the whole product concept, social media, the smart information age, the high-tech life cycle. How a phone is

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LIKE FATHER, LIKE SON…HERM & GARRY HAVERLAND

I have to say that I am still in shock. I wrote back in April about my good friend Herm Haverland passing away on March 26, 2015 at the age of 87. It was a very good life with much

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MAYBE DISTRIBUTION DESERVES A LITTLE DISINTERMEDIATION WHEN IT COMES TO LIGHTING BY NIK NICOLAKIS

nik@lednyc.com This article will focus on lighting and distribution, with more of a lean toward B2B, & the retrofit market. Over the past year, I have seen two well-known and respected lighting and distribution industry professionals nearly come to blows

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SOME DISTRIBUTORS ARE ALREADY OUT OF BUSINESS, THEY JUST DON’T KNOW IT YET BY CHRIS BROWN, CEO, WIEDENBACH BROWN (@illumigeddon)

For all those who saw Captain Sunshine and my pictures in NAILD magazine, alongside our recent ‘debate’, no, I wasn’t in a boot because I injured my foot kicking Bill’s butt all over the internet, just recovering from achilles surgery.

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Technology Adoption Life Cycle Chasm, Part Two by Bill Attardi

wattardi@attardimarketing.com Ok, where are we? From my last blog: Consumer acceptance, growth and business success can only happen when we cross the CHASM into the mainstream majority markets of 65-70%. If that does not happen, you have nothing. Now I’m

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Technology Adoption Life Cycle Chasm, Part One by Bill Attardi

wattardi@attardimarketing.com This is a follow up to my blog on Welcome to the Innovation Era and the book by Geoffrey A. Moore on Crossing the Chasm (marketing and selling disruptive products to mainstream customers). I contend that we have crossed

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WELCOME TO THE INNOVATION ERA BY BILL ATTARDI

Let me share with you what we are teaching at graduate school these days…… from the 1980s until recently, we talked about being in the Consumer Era. That is, don’t make anything until you ask the consumer what they want

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LED LUMINAIRES ARE SYSTEMS, NOT JUST PRODUCTS BY ETHAN BIERY, LUTRON ELECTRONICS

Ethan Biery ebiery@lutron.com What makes LED technology such a “disruptive” force in the lighting industry? Many reasons: new players unfamiliar with the lighting industry, new sales channels, and loads of new and innovative products (some high quality, some not). One

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IT’S DECISION TIME: ILLUMIGEDDON OR FORTUITY BY BILL ATTARDI

Maybe you noticed that Chris Brown, CEO of Wiedenbach-Brown and I are having a little debate about the future of lighting. Traditional Lighting vs. Smart Lighting; Chicken Little vs. Captain Sunshine; Illumigeddon vs. Fortuity………whatever! We see things differently yet we

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THE PROSPECTS FOR CREATING EFFICIENT COLOR-MIXED WHITE LEDS

http://energy.gov/eere/ssl/postings The efficacy of LED lighting products has already surpassed that of traditional technologies for most applications, but there remains significant headroom for improvement. DOE has set ambitious efficacy targets for SSL, and ongoing R&D is necessary to meet those

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ACKNOWLEDGING A SEA CHANGE BY DOE SSL POSTINGS 6/02/15

http://energy.gov/eere/ssl/postings The biggest takeaway from this year’s LIGHTFAIR® International was the prevalence of connected products, and the fact that sensors and controls seemed to be everywhere the eye could see. All of this was evidence of the sea change that’s

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WHO SAID LED LIGHTING IS DISRUPTIVE INNOVATION? BY BILL ATTARDI

I don’t know….it wasn’t me. Maybe it was Chicken Little Chris Brown. It certainly supports his ILLUMIGEDDON theory. Yea, let’s say it was him. Well, I decided to go to Harvard to find out. A Harvard Business School professor Clay

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A BRAVE NEW WORLD BY STEVE BYRNE, COO AT FACILITY SOLUTIONS GROUP (FSG)

http://www.fsgi.com/fsg/ Traveling Toward Utopia After two days of walking the double decked trade show floor of Light Fair in NYC, it was apparent that 7 trends are ushering in a Brave New World in the lighting industry. Here they are;

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ILLUMIGEDDON –OR NOT BY JAMES R. BENYA, PE, FIES, FIALD

http://benyaburnett.com/ Author’s note – at the National Association of Independent Lighting Distributors (NAILD) conference in Denver, Bill Attardi, Chris Brown and I debated Chris’ blog about Illumigeddon, his prediction of massive change in the lighting distribution industry. In my presentation

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WHAT I LEARNED AT THE NAILD CONFERENCE LAST WEEK BY BILL ATTARDI

It has been a while for me but it was nice to see ole friends at the recent NAILD Conference last week. The speakers were really terrific and I thank them for the insights they provided. This is a fabulous

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