GET REAL – TRANSITIONS ARE ALWAYS MESSY BY BILL ATTARDI - Energy Watch News


GET REAL – TRANSITIONS ARE ALWAYS MESSY BY BILL ATTARDI

The lighting industry is going thru a transition, to put it mildly. Think about it….have you ever gone thru any transition in your life. Well, in most cases, it’s just messy. Whether in your personal life, a company, an organization, or, as we see, in an industry. There’s conflict. Conflict between those that don’t like change in any form as change is in conflict with who they are, in conflict with their behavioral DNA. They don’t want change, they like it the way it is……..most likely, they are successful people that see change / transition as a threat to their success. Then there are those that work well in a changing environment. Change is a steroid that drives them to higher achievement. (No A-Rod jokes, please) Many are never satisfied with the status quo. On the other hand, they may be unsuccessful people that need a change to get them back on track.

I guess it’s my turn to comment on last week’s Illumigeddon blog by my good friend, the Sky is Fallin Chris Brown. No question, there is conflict between us tepid prognosticators. The comments to Chris’ blog are priceless. http://energywatchnews.com/coming-soon-illumigeddon-end-lighting-weve-known-chris-brown-ceo-wiedenbach-brown/#comments It shows that many feel there will be more and tougher competition, low cost producers, suppliers selling direct online, limited aftermarket, Smart Lighting too hard to sell, too disruptive, blah, blah, blah. The philosopher emperor, Marcus Aurelius: “Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present.” Let’s hope this does not lead to the Fall of the Lighting Empire or Illumigeddon. Where do you come down?

We all agree though that change / transition has many faces. A lot of uncertainty. But one thing is certain, it will happen, whether you like it or not, whether you can adapt or not, whether you transition with the skill-sets necessary to reposition your company to thrive or not. During any transition, there will be winners and losers. Great opportunity for many, devastating for some…..

Solid state lighting is the most dynamic change we, who have been in this lighting industry for a lifetime, have ever seen. We are transitioning from the traditional / legendary lighting industry into the digital / electronic lighting era. This is out of our control. Whether you want change or not, whether you can survive this transition or not, whether you have the desire to learn new skills to successfully participate in this new era or not, it will happen with or without you. You must decide what you can control and reposition your company to make the changes necessary to continue to serve the electrical industry during this transition.

I do agree with Chris on this: “The Internet of Things and the integration of Smart Lighting products into building systems have enormous potential…..but for whom? Traditional ED and LD will need new levels of high technical competences and new services / solutions to elbow their way to the table.” Well, disintermediation can only happen if you let it. We have talked about this for years……manufacturers are going direct……what a nightmare! The answer is always the same: add to the process, they will never do it better than you.

50 years from now, let’s talk again as we will know by then how all of this turns out. And don’t be surprised if we are not transitioning into another new dynamic era of lighting. You don’t think LED is forever, do you?

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