Global Lighting Companies’ Market Strategies in the Post LED Lighting Era by LEDinside - Energy Watch News


Global Lighting Companies’ Market Strategies in the Post LED Lighting Era by LEDinside

From 2011 to 2015, the global LED general lighting market undoubtedly underwent the most dramatic changes. In 2015 to 2016, although the LED lighting market did not show the same exponential growth like previous years, it still expanded at a 10% to 20% rate. Judging from annual lighting shipments, LEDs still occupied over 50%. However, the share of LED lights in global lighting market has been hovering at 20% for quite a while. 2011 to 2015 marked the period when LED lights were widely adopted. But in the present “post LED lighting era”, it is still unclear what changes will occur and where the industry is heading towards. In this article, LEDinside will look at the industry from three different aspects: product, channel and brand. http://www.ledinside.com/

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