http://www.tedmag.com The distribution of television programming is about to change forever. Now is the time to think about changing the way you distribute your electrical products before someone else does it first.
I have personally written a number of stories on innovation. www.tedmag.com has posted dozens of them on a regular basis. tED magazine has printed a story on innovation in nearly every issue in 2014. And finally, something interesting happened that really allowed me to see what happens when you fail to innovate on the delivery of your products, or you fail to lead your team or company into the future.
You may have heard last week that HBO and CBS are “cutting the cord” with cable and satellite TV providers and will begin offering Internet based programming of their networks. While Netflix already offers movies and TV shows, what HBO and CBS are doing is different. In the past, the cable and satellite TV providers held exclusivity on how you could receive those channels. Now, HBO and CBS will control their own broadcasting fate, without the need to be a part of a “bundle” package currently offered. Back in 2010, Time Warner CEO Jeff Bewkes told the New York Times that innovative ways to watch television like Netflix is “a little bit like, is the Albanian Army going to take over the world? I don’t think so.” In 2013, he repeated those comments adding that his view of Internet viewing of television remains the same.
DePaul University professor or communication Jeff McCall told Yahoo News, “It’s not far down the road when no one will have cable television in their home any more but rather will have all programming through the Internet. The days when we had to get programming through TV over the air, satellite, or cable are gone. The old media will have to adapt very fast or be left in the dust.”
Last week’s blog here referenced Dirk Beveridge of UnLeashWD who has seen the need for innovation in distribution for years. Again, get his book “Innovate!” which is published by the National Association of Wholesaler-Distributors. He says it doesn’t matter if you are distributing television products or electrical products, you can’t get caught being the last one to innovate.