We defined the Boston Consulting Group’s (BCG) Stars / Problem Children / Cash Cows / Dogs in our last two blogs…….Now it’s time to put everyone in their place! Forget about Cash Cows and Dogs……..those still in the traditional no growth lighting business……..you know who you are (fuggeddabouddit). They live in the past, we need to look into the future. If we can identify the current Stars and Problem Children in the fast-growing Smart Lighting industry, maybe, with a little vision, we can project our future leaders. Will the Stars hang on, who are the Problem Children that will become Stars…..how long will it take? All good questions but we must start with what is NOW! I’m first up………here are my picks. What’s yours? Please, feel free to add to the list, as well as move any of my picks as you see fit. As Lincoln once said: With malice toward none, with charity for all…
LUMINAIRE STARS – fast-growing market (7%-15%) / superior market share (>10%)
• Eaton / Cooper
• Musco (sports lighting niche)
LAMP STARS – fast-growing market (7%-15%) / superior market share (>10%)
• GE / Current
• Osram / LEDvance / MLS
PROBLEM CHILDREN – fast-growing market (7%-15%) / low market share
• Green Creative
• Lighting Science Group
PROBLEM CHILDREN – possible new entrants / no market share yet
Again, please add to any list as you see fit…but keep it to what’s happening now!
Make your picks in the COMMENT section below.
One last point: I equate the Smart Phone with Smart Lighting all the time……It ain’t about light anymore……having a light bulb that can only provide light – could look a lot like a cell phone that will only make phone calls. So in my opinion, generally speaking and from an industry evolution standpoint, I contend that when the lighting industry concluded – forced really – that it was in their best interests to convert every single lighting system out there to SSL, we started the evolution from Traditional Lighting to Smart Lighting: from incandescent / fluorescent / HID to SSL / sensors / controls. Everybody knew that if they did not make that conversion, they were out of lighting, forever. For this exercise, I make the assumption that everyone on my list are all in various stages of that Smart Lighting conversion / evolution. What do you think?