Marketing Momentum: Masterful Interviewing for Case Studies, Part 1 by Katrina Olson - Energy Watch News


Marketing Momentum: Masterful Interviewing for Case Studies, Part 1 by Katrina Olson

Customer Profile. Success Story. Case Study. No matter what you call it, crafting a compelling one requires details that will bring your writing to life and fill in blanks in the reader’s mind. To do this, you’ll need to be a master interviewer. Here’s how:
1) Research your subject and topic before the interview.
2) Develop a list of appropriate and relevant questions.
3) Schedule an interview time and confirm the day before.
4) Conduct the interview.
5) Type/clean up your notes.
6) Let it sit.
7) Write, edit (repeat).
Next we’ll delve deeper into what specific questions to ask to align with the structure of your written case study. http://www.tedmag.com/

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