Marketing Momentum: Masterful Interviewing for Case Studies, Part 2 by Katrina Olson - Energy Watch News


Marketing Momentum: Masterful Interviewing for Case Studies, Part 2 by Katrina Olson

The most important part of a case study is the middle—the challenge, the solution and the results. So you want to ask the right questions while you have your subject’s (hopefully) undivided attention in the interview. Of course, you can always follow up later, but to make the process as easy as possible for your subject, try to get all of the information you need from them in this one interview. But be sure to leave the door open by asking permission to contact them or their staff in the future. In the next Marketing Momentum, we’ll cover how to organize and write a case study. http://www.tedmag.com/

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