Marketing Momentum: Writing Powerful Case Studies By Katrina Olson - Energy Watch News


Marketing Momentum: Writing Powerful Case Studies By Katrina Olson

You’ve researched the company and interviewee, conducted the interview, and typed and cleaned up your notes. Now it’s time for the hard part—writing your case study. An effective and powerful case study is not a listing of facts; it’s a story told from your customer’s perspective. Find a theme that ties it all together and provides a benefit for readers. When you’re ready to write, follow these guidelines:

1) Draw them in.
2) Provide a roadmap.
3) Put it in context.
4) Describe the challenge.
5) Tell a story.
6) Be real.
7) Get to the point.
8) Be specific.
9) Dress it up.

Details at http://www.tedmag.com/

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