More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012. Most of the marketers surveyed are focusing their social marketing efforts on the three largest US social networks: Facebook (89%), Twitter (77%) and LinkedIn (63%). http://www.marketingprofs.com/
- Among the pureplay B2B marketers surveyed who are conducting social marketing, LinkedIn is the channel of choice (85%), outpacing both Facebook (77%) and Twitter (77%).
- Among B2C-only marketers who are conducting social marketing, Facebook is most popular at 94%, Twitter hovers at 78%, but LinkedIn drops to 39%.