A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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Finished: The Whole Customer Value-Added Proposition by Bill Attardi

Ok, I’m back…….to finish my previous blog: The Whole Customer Value-Added Proposition. Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You mean you do not know what your value proposition is….shame / shame!

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My Retort: Disintermediation Will Never Happen Unless You Let It by Bill Attardi

I still have a full head of hair, maybe it’s because I’m a consultant and have never been in the distribution business. Tough business, I agree, with some very savvy professionals, some with hair and some very bald. Tough businesses

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Speaking Out: 12 Tips for Reinventing Your Lighting Business by Bill Attardi

Some distributors are already out of business, they just don’t know it yet. When my good friend Chris Brown wrote his epic posts on “Illumigeddon” http://energywatchnews.com/illumigeddon-im-baaaaackby-chris-brown-illumigeddon/ he sparked quite a bit of discussion. I would like to go one step

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It is Time for a Business Model Disruption by Bill Attardi

Let me start with a quote from Jack Welch: If the rate of change on the outside is greater than the rate of change on the inside, the end is near. Disruptive change can do that to your business and

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Power Over Mobile Content Marketing by Bill Attardi

We talk about Power over Ethernet (PoE), well, allow me to address Power over Content Marketing…that’s the core of effective communications these days. And with all the attention on Pokémon GO (I’m glad I’m not a millennial), our mobile devices

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Rethinking Lighting by Chris Brown & Bill Attardi

The End of Lighting as we Know it or Welcome to Lighting’s Innovation Era. Digital IoT control, continuing advances in the solid-state technology and new business models for installing and selling lighting are rewriting the rules of the lighting game.

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The Great Lighting Debate of 2016

How to successfully position your Company in Today (and Tomorrow’s) Lighting Industry – IMARK Showcase 4/5/16 Presenters: Bill Attardi aka ‘Captain Sunshine’ vs. Chris Brown aka ‘Chicken Little’ A debate on the Future of the Lighting Industry (and how you

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WHAT DO WE DO WITH A PROBLEM CHILD? BY BILL ATTARDI

What keeps you up at night? After 50 years, it’s still the lighting industry for me. I woke up in the middle of the night with worry about a problem child. Not a family issue but I’ve done that too

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When Everything Needs to Change, Even Small Ponds Get Mighty Big by Bill Attardi

In my last blog, I stated: One strategy that seems to work with high-tech companies is to dominate small niche markets first: A big fish in small pond strategy. And then I asked a bunch of questions. Well, I cannot

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BIG FISH IN SMALL POND STRATEGY BY BILL ATTARDI

Let me share what I am learning teaching graduate and undergraduate classes at Monmouth University. We talk a lot about content marketing, the whole product concept, social media, the smart information age, the high-tech life cycle. How a phone is

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Technology Adoption Life Cycle Chasm, Part One by Bill Attardi

wattardi@attardimarketing.com This is a follow up to my blog on Welcome to the Innovation Era and the book by Geoffrey A. Moore on Crossing the Chasm (marketing and selling disruptive products to mainstream customers). I contend that we have crossed

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Solid-State Lighting: Will Distributors Survive?

Solid-state lighting has changed the lighting industry forever. NAILD’s Today’s Lighting Distributor asked industry insiders Chris Brown and Bill Attardi to discuss the possible outcome with dueling columns – (pages 6 to 11). Can they both be correct? http://www.pageturnpro.com/NAILD/66933-NAILD-TLD-Summer-2015/index.html#1

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IT’S DECISION TIME: ILLUMIGEDDON OR FORTUITY BY BILL ATTARDI

Maybe you noticed that Chris Brown, CEO of Wiedenbach-Brown and I are having a little debate about the future of lighting. Traditional Lighting vs. Smart Lighting; Chicken Little vs. Captain Sunshine; Illumigeddon vs. Fortuity………whatever! We see things differently yet we

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ILLUMIGEDDON OR FORTUITY

A two-hour session with Chris Brown and Bill Attardi. ILLUMIGEDDON per Chris portends the end of our grandfather’s traditional lighting business and foretells that some lighting distributors are out of business, they just don’t know it yet. Bill counters with

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Transitions Are Always Messy by Bill Attardi

The lighting industry is going through a transition, to put it mildly. We have all been through transitions in our lives. Think about it—in most cases, it’s just plain messy, whether it’s in your personal life, a company, an organization,

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The Debate Is Boiling Over

Over the last few months, Chris Brown and I are having a roaring debate over the future of lighting. Here all in one place are the links to the blogs…..your comments are welcome: THE FORECAST CALLS FOR PAIN http://energywatchnews.com/forecast-calls-pain-chris-brown-ceo-wiedenbach-brown-www-wblight-com/ WAVES

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