CLTC Publishes 2015 Lighting Technology Overview

The California Lighting Technology Center has published the 2015 Lighting Technology Overview (LTO), which covers a broad range of energy-saving commercial and residential lighting technologies. The publication provides guidance on comparing products, sample products, expected energy savings and case studies.

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Marketing Momentum: Writing Powerful Case Studies By Katrina Olson

You’ve researched the company and interviewee, conducted the interview, and typed and cleaned up your notes. Now it’s time for the hard part—writing your case study. An effective and powerful case study is not a listing of facts; it’s a

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Posted in Case Studies


Marketing Momentum: Masterful Interviewing for Case Studies, Part 2 by Katrina Olson

The most important part of a case study is the middle—the challenge, the solution and the results. So you want to ask the right questions while you have your subject’s (hopefully) undivided attention in the interview. Of course, you can

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Marketing Momentum: Masterful Interviewing for Case Studies, Part 1 by Katrina Olson

Customer Profile. Success Story. Case Study. No matter what you call it, crafting a compelling one requires details that will bring your writing to life and fill in blanks in the reader’s mind. To do this, you’ll need to be

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Posted in Case Studies


MAYBE YOU NOTICED…

First, let me thank Meghan Higgins and Jessica Morales of CMA for all the hard work they put in to develop EnergyWatchNews. And thank you to all those who have advertised with us. Maybe you noticed how good it is.

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Posted in Blog


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