The Great Lighting Debate of 2016

How to successfully position your Company in Today (and Tomorrow’s) Lighting Industry – IMARK Showcase 4/5/16 Presenters: Bill Attardi aka ‘Captain Sunshine’ vs. Chris Brown aka ‘Chicken Little’ A debate on the Future of the Lighting Industry (and how you

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CONNECTING THE STRENGTHS BY CHRIS BROWN

Chris_Brown@wblight.com So, we may or may not be approaching ILLUMIGEDDON @illumigeddon, or the end of the traditional lighting industry as we have known it. But what if we are approaching it? Not the end of the world, and maybe a

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Creative Marketing Alliance Showcases Enhanced Program at IMARK

Full-Service Marketing Firm Features Sparket to Distributors & Manufacturers As a boutique firm specializing in electrical marketing, Creative Marketing Alliance (CMA) will promote its electrical marketing initiative, Sparket, at the IMARK Showcase this month. “As the electrical industry continues to

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News Updates for the Week of October 28

1.      LED Lighting Creeps Toward Tipping Point– The overall project cost when LA changed out 140,000 street lights to LED was estimated at $57 million, which was paid for with a combination of power rebates, the Street Light Assessment Fund,

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