Creative Marketing Alliance Named Outstanding Small Business of the Year

PRINCETON, N.J. – Dec. 15, 2015 – Creative Marketing Alliance (CMA), a full-service marketing firm recognized nationally as one of the electrical and lighting industry’s premier marketing partners, has been named Outstanding Small Business of the Year by the MIDJersey

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Global OLED Automotive Lighting Industry 2015 Market Survey Study Analysis and Overview

The OLED Automotive Lighting market has evolved appreciably over the last few years and continues to do so. This makes it imperative for stakeholders in the OLED Automotive Lighting market to gain an understanding of the imminent trends, threats and

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New Report Shares Details About the Lighting Fixtures Market

Lighting fixtures market has gained momentum in recent years as construction activity and motor vehicle production activity have been increasing globally. Rapidly growing demand for LED (light emitting diode) lighting has also been driving the growth of the lighting fixtures

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Smart Lighting Heats Up

Startups selling Internet-connected lightbulbs are rising. Lighting giants like Philips and GE? Reeling. You could feel the excitement at the 2015 Lightfair, the annual lighting-industry trade show, held this year in New York City. General Electric GE -0.83% , one

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New OLED Lighting Report for May 2015 To Be Released

Industry analyst firm n-tech Research has announced it will be releasing its latest report on the OLED lighting market the week of May 26th.  The report, “OLED Lighting 2015-2022: Reassessing Markets and Momentum” continues the firm’s coverage of the OLED

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Transitions Are Always Messy by Bill Attardi

The lighting industry is going through a transition, to put it mildly. We have all been through transitions in our lives. Think about it—in most cases, it’s just plain messy, whether it’s in your personal life, a company, an organization,

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The End of the Lighting Industry as We Know It?

Wiedenbach-Brown’s Chris Brown and Bill Attardi of EnergyWatch and Attardi Marketing are at it again in www.energywatchnews.com in their ongoing debate on how LEDs are changing the lighting market.http://ewweb.com/lighting/end-lighting-industry-we-know-it

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How to Keep Google from Owning the Lighting Industry

If you’re a legacy lighting company, what can you do to stave off the industry encroachment of internet and IT powerhouses like Google, and survive the transition to lighting’s digital LED future? Easy! Simply become the Google of lighting before Google

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Lighting Industry Says LEDs Are Not Ready for Mass Consumer Uptake, Blasts Anti-Halogen Report

The donnybrook surrounding Europe’s proposed ban of halogen lamps has raged up again, as the lighting industry assailed a report that claimed LEDs are ready to take over for halogens. Industry trade group LightingEurope called the report ‘flawed,’ and described the conclusions as ‘questionable, partly misleading, and

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LEDs Are Revolutionizing the Lighting Industry

I took in NextEnergy’s Michigan Advanced Lighting Conference recently to find out about the advances being made in the lighting industry. “The key driver that’s shaping the industry today are LED’s,” says Mark Roush, the conference’s keynote speaker. “LED’s are

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LightNOW and Lightsearch.com Launch the LightNOW BUZZ

LightNOW and Lightsearch.com are proud to announce the LightNOW BUZZ, a new free information service that provides convenient, searchable access to lighting manufacturer social media. Now the entire lighting industry can tap into what’s happening at major lighting manufacturers in

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DOE White Paper: Keeping Manufacturing in the United States

Reversing the trend of off-shore SSL manufacturing would have a significant impact on the U.S. economy through the retention of tens of thousands of jobs and of technical expertise and capability, and the creation of new jobs. It could boost

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News Updates for the Week of April 29

1.      Sensity’s Smart Lights – As many of you know, one of my best friends and mentor was Jack BriodyCEO/President of Advance, God rest his soul. After every Lightfair show he would ask us, “what is the one thing that

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