Marketing Momentum: Masterful Interviewing for Case Studies, Part 2 by Katrina Olson

The most important part of a case study is the middle—the challenge, the solution and the results. So you want to ask the right questions while you have your subject’s (hopefully) undivided attention in the interview. Of course, you can

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Marketing Momentum: Masterful Interviewing for Case Studies, Part 1 by Katrina Olson

Customer Profile. Success Story. Case Study. No matter what you call it, crafting a compelling one requires details that will bring your writing to life and fill in blanks in the reader’s mind. To do this, you’ll need to be

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