WHO ARE THE KEY PLAYERS IN THE CURRENT SMART LIGHTING INDUSTRY? BY BILL ATTARDI

We defined the Boston Consulting Group’s (BCG) Stars / Problem Children / Cash Cows / Dogs in our last two blogs…….Now it’s time to put everyone in their place! Forget about Cash Cows and Dogs……..those still in the traditional no

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WE DID CASH COWS, NOW LET’S DEFINE STARS / PROBLEM CHILDREN / DOGS BY BILL ATTARDI

We defined Cash Cows in our last blog as follows: Cash Cows represent business units having superior market share in a mature, slow growing, fading industry. Cash cows require little investment and generate cash that can be utilized for investment

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