Global Lighting Companies’ Market Strategies in the Post LED Lighting Era by LEDinside

From 2011 to 2015, the global LED general lighting market undoubtedly underwent the most dramatic changes. In 2015 to 2016, although the LED lighting market did not show the same exponential growth like previous years, it still expanded at a

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Finished: The Whole Customer Value-Added Proposition by Bill Attardi

Ok, I’m back…….to finish my previous blog: The Whole Customer Value-Added Proposition. Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You mean you do not know what your value proposition is….shame / shame!

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Philips And The Future Of LED Lighting

In the world of consumer LED lighting, it seems there is always a new development. I recently had a chance to chat with Todd Manegold – Head of Product Marketing, LED Lamps for Philips to find out what the company

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Posted in Industry News


MAYBE YOU NOTICED…

First, let me thank Meghan Higgins and Jessica Morales of CMA for all the hard work they put in to develop EnergyWatchNews. And thank you to all those who have advertised with us. Maybe you noticed how good it is.

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The 7 Ps of Customer Retention Marketing by Karl Wirth

When we think of marketing, we often think of Marketing’s efforts to acquire customers. Customer retention is just as important as customer acquisition. So how do the 7 Ps of marketing apply to customer retention marketing? 1. People are the

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