Finished: The Whole Customer Value-Added Proposition by Bill Attardi

Ok, I’m back…….to finish my previous blog: The Whole Customer Value-Added Proposition. Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You mean you do not know what your value proposition is….shame / shame!

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