Target Gives the Go-Ahead on IoT Lights at Half Its Stores

The world’s largest known deployment of lighting-based indoor positioning is finally going full speed ahead, as US retail giant Target plans to roll out a customer engagement system in nearly half of its 1800 stores by Christmas. Using Bluetooth chips

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Lighting Based Indoor Positioning Revolutionizes US Stores

Acuity Brands claims it has now deployed lighting-based indoor positioning systems (IPS) in swathes of retail space across the US. The company made the boast in a joint show of force with Microsoft, with which Acuity has been developing IoT

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Target’s Iot Reality Check: “It’s Less Than Awesome”

“While we strongly believe that one day the IoT industry will change everything about how we live (even inside our bodies) — it’s still early,” noted Gene Han, Target’s vice president of consumer Internet of Things. Among the reasons why

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US Retail Giant Target Leads the Way in Lighting-Based In-Store Navigation Systems

American retail giant Target is testing an in-store mobile phone navigation system that guides customers around cavernous floors using what could become the hottest information delivery vehicle in brick-and-mortar shopping since the bar code – lights. Lux has learned that

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