Target Gives the Go-Ahead on IoT Lights at Half Its Stores

The world’s largest known deployment of lighting-based indoor positioning is finally going full speed ahead, as US retail giant Target plans to roll out a customer engagement system in nearly half of its 1800 stores by Christmas. Using Bluetooth chips

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Acuity Pads Its Indoor-Positioning Push With Shopping Cart Trackers

LED lighting vendor Acuity Brands has added another arrow to its quiver of indoor-positioning technology, introducing a wireless system that tracks shopping carts around stores in order to provide retailers with information on floor traffic and also to keep tabs

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Philips Taps Microsoft as Part of Indoor-Positioning Partnering Push, Adds Bluetooth to the Mix

With location-based services still stuck on the launchpad, the company’s new “Location Lab” reaches out to data and app developers. In two moves to jump-start the stalled indoor-positioning business, Philips Lighting said it has rounded up IT companies including Microsoft

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Philips Acquires French Li-Fi Company

Holland’s Philips Lighting has quietly acquired a small French company specializing in visible light communications (VLC) in a move believed to be aimed at boosting Philips’ capabilities in Li-Fi, the light-based technology expected to provide Wi-Fi-like two-way Internet communications. The

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Key Opportunities Brewing as Global Li-Fi Market Grow

The global Li-Fi market is expected to exhibit growth at a robust pace between 2016 and 2023. Massive bandwidth owing to the growing RF spectrum crunch, together with a high degree of security and energy efficiency are expected to bolster

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Researchers Test “DarkLight” Communication

Researchers at Dartmouth have developed communication prototype that uses LEDs to transmit data. Unlike conventional Visual Light Communication, however, the LEDs emit light in pulses so quickly that that are invisible to the human eye. Hence, the researchers have dubbed

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Lighting to Guide Shoppers Around Huge Singapore Mall

Visible light communication (VLC) is being installed in the gargantuan CapitaLand Mall in Singapore to help shoppers find their favorite stores amid a labyrinth of aisles and corridors. VLC uses different frequencies emitting from light fixtures dotted around a building,

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Visible Light Communications

The visible light communications (VLC) market is in its infancy, with limited adoption of this technology thus far. As the adoption of LEDs has increased, so has their potential as a source of data transference. LEDs can create a data

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Smart LEDs could join the dots of Internet of Things

LEDs can do double duty and illuminate a room whilst joining together the Internet of Things. Experts at Disney Research and ETH Zurich believe that it is possible to create a network of luminaires that can send messages to each

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World’s First True Li-Fi Office to Open in Paris

Tech start-up pureLifi – based in Edinburgh, Scotland – will provide the technology and French manufacturer Lucibel will supply the LED luminaires for the ambitious installation at the headquarters of Sogeprom, the property arm of French bank Société Générale. The

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Lighting up data – Visible Light Communications (VLC) by Sohrab Modi

VLC = Illumination + Communication – The exponential growth of data has placed significant demand for a flexible, reliable, secure, high bandwidth, low cost network medium. While wireless provides flexibility, radio does not have unlimited bandwidth. Also the cost, security

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The Lux Two-Minute Explainer: Li-fi

Li-fi can perform around 100 times faster than wi-fi, which would mean you could download the entire set of Star Wars movies in around one second. Li-fi is a way of transmitting data to devices such as smart phones using

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Light Conversation – Visible Light Communication by Craig Dilouie

Wi-Fi is not the only means of transmitting data these days. Another unique method you may not have heard of is visible light communication (VLC). VLC is a free-space optical wireless communication technology that uses visible light to transmit data

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Visible Light Communication Finds Its Applications by Craig Dilouie

Visible Light Communication (VLC) technology, popularly used in applications such as fiber-optics, now shows promise for general lighting due to the advent of LED lighting. The potential is to create spaces that actively communicate with users. VLC is a free-space

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US Retail Giant Target Leads the Way in Lighting-Based In-Store Navigation Systems

American retail giant Target is testing an in-store mobile phone navigation system that guides customers around cavernous floors using what could become the hottest information delivery vehicle in brick-and-mortar shopping since the bar code – lights. Lux has learned that

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Acuity Brands Acquires ByteLight

The combination of ByteLight’s technology with Acuity Brands’ award-winning Visible Light Communication-enabled drivers and LED lighting platforms provides retailers with a method of delivering digital content to shoppers and associates within a retail store in an effort to increase customer

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