Target Gives the Go-Ahead on IoT Lights at Half Its Stores - Energy Watch News


Target Gives the Go-Ahead on IoT Lights at Half Its Stores

The world’s largest known deployment of lighting-based indoor positioning is finally going full speed ahead, as US retail giant Target plans to roll out a customer engagement system in nearly half of its 1800 stores by Christmas. Using Bluetooth chips embedded in LED ceiling lights from Acuity Brands, Target will send signals to shoppers’ phones. Drawing on a Target app, the phones will display an interactive map that guides individuals around the aisles, helping them find specific items and providing information about discounts. In a decision that will disappoint VLC advocates and which some observers will find surprising, the retail chain said it has decided to use Bluetooth but not VLC. http://www.ledsmagazine.com/

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