A few weeks ago, my good friend Chris Brown www.wblight.com posted a blog on this site entitled: THE FORECAST CALLS FOR PAIN. Well to help explain his feelings, I have to tell you that he is a Mets fan and is used to pain.
Since I am a Yankee fan, I have a different view: Waves of Opportunity in Lighting. Chris focused on the threats and he’s right. They cannot be ignored. Let me focus on the opportunities. It’s very clear that the lighting industry is looking at dramatic change: moving from the traditional lighting industry to the energy efficient electronics lighting industry; per Chris: the semiconductor business. It will affect all the channels of distribution and I feel in a very positive way. It’s like riding a 100 foot wave. First, you have to know where the big waves are and then develop the skills to ride waves that big. Well, I guess the first step is, you have to want to go in the water. You just are not going to catch any wave sitting on the beach.
In any changing industry, the big question is: how can I position my company to take advantage of the change. The pain comes whenever you must change just to survive and still don’t. Even the Cub fans know that.
With the lighting industry in transition, we all know the focus is on light emitting diodes (LED) technologies. With any transition, it will take some time to get things right but LED is the most technologically advanced product for lighting that we have ever seen. When you talk about electronics, there is no room for anything else. In time, it will replace every light source commercially available, in my view. Main reason, efficiency (potential of 300 lumens per watt…….that means in time you can replace a 100 watt incandescent with a 6 watt LED) and costs always come down in electronics, so price really is incidental to the whole process.
When the stars are aligned and you say electronics / energy efficiency / smart lighting (Stan Angelo won’t let me use smart bulb) / any color / white light / atmospherics / etc……there is no fighting it. And what is even more exciting, other electronics companies want to use lighting for their advanced technologies: Wi-Fi, face-to-face camera recognition /sensors / security networks / etc. etc. etc….. Lighting is everywhere and that’s where they want to be. It’s all good and there are Waves of Opportunity……and one thing about waves, they never stop coming in.