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A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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Smart Lighting and IoT Service for the Future Offices

What will offices be like in the future? Current by GE and Osram provided some insights about how offices evolve with technology and noted that connectivity and smart lighting might be the fundamental infrastructure for setting up the future offices.

Register for LightShow West

Designed to offer a dedicated conference and trade show for West Coast lighting specifiers, LightShow West will be held this year on September 25-26 at the Los Angeles Convention Center. LightShow West offers two days of lighting education and solutions

DLC Updates Horticultural Lighting Testing and Reporting Requirements

The DesignLights Consortium recently announced an incremental update to the Testing and Reporting Requirements for Horticultural Lighting as Version 1.1. These revisions are designed to streamline the qualification process for horticultural luminaires and are effective immediately. https://www.designlights.org/horticultural-lighting/technical-requirements/

Cree to Sell Lighting Business to Ideal Industries, Inc.

Cree, Inc. (Nasdaq: CREE) announces the execution of a definitive agreement to sell its Lighting Products business unit (“Cree Lighting”), which includes the LED lighting fixtures, lamps and corporate lighting solutions business for commercial, industrial and consumer applications, to IDEAL

Interior Lighting Campaign – Recognizing Leadership in Lighting Projects – Applications Open!

Each year, the Department of Energy’s Interior Lighting Campaign recognizes organizations that have achieved exceptional energy savings by retrofitting or installing new lighting in their buildings. Retailers, hospitals, schools, churches, and military bases have been recognized in categories ranging from

Product Showcase


When Football Became a Light Show

Thanks to LEDs, football has become a spectacular light show as much as a display of sporting talent. In the past, lighting was switched on an hour before kick-off and took at least 30 minutes to warm. Today’s LED lighting is

Sigma Luminous Linear High Bay Light

Watch the video: https://www.youtube.com/watch?v=GBEMIhZUOr0 This Sigma Luminous DLC rated linear high bay fixture is an excellent choice for any warehouse, factory, workshop, retail store, and more! 50W, 110W, 165W, 220W, and 300W outputs Installs via cable, chain, surface, or pendant

Signify Reports Rush to Trial LiFi: It’s light Jim, but not as we know it

Watch the video: https://www.youtube.com/watch?v=GBEMIhZUOr0 Signify announced it is working with more than 30 customers in Europe, North America and Asia to pilot light fidelity (LiFi). Its LiFi-enabled LED fixtures combine excellent light quality with a fast broadband data connection using

Sigma Luminous New Luminous LED Parking Garage Fixture

Watch the video: Sigma Luminous introduces their 2nd second generation Luminous LED Parking Garage Fixture. This DLC premium rated fixture is an excellent choice for any overhang, canopy, drive thru, parking structure, and more! 40W, 55W, 75W and 100W outputs

Signify’s Interact Pro Unlocks IoT-Connected Lighting

Signify recently announced Interact Pro, the latest addition to its Interact IoT-ready portfolio, a multi-tasking, smart lighting system and software developed specifically for small and medium-sized businesses (SMBs). Interact Pro is an intuitive app and dashboard allowing SMBs to control

Product Promotions


MaxLite Launches LED Spot Light as Advanced Lighting for Horticulture Applications

Through innovative product design and engineering, the MaxLite PhotonMax LED Spot Light (PH-GH Series) can match applications where a traditional 1000W HID fixture is used, but in a smaller form factor that is both aesthetically pleasing and extremely durable. Emitting

Green Creative Launches Energy Star Certified 75W Halogen Replacement

This ENERGY STAR certified MR16 12V 7.5W HIGH CRI is a 75W halogen replacement. At just 7.5W, this lamp emits 580 lumens with a CBCP of 2800cd, making it one of the most efficient high CRI 75W halogen replacement available.

Cree BR30 Floodlight LED

What you should look for in a good 65-watt replacement floodlight LED: Brightness-wise, your bulb should put out at least 650 lumens Your bulb shouldn’t draw more than 10 watts of energy Your bulb should be able to dim without

Philips 65W Replacement BR30 Floodlight LED with Warm Glow Dimming

Philips’ newest BR30-shaped floodlight bulb is as efficient as floodlights come, it’s near flawless on dimmer switches, it turns warmer and more candle-like in tone as you dim it down — and, at about $14 for a three-pack at Home

GE Reveal HD 65W Replacement BR30 Floodlight LED

If you’re looking for LED lights that can help the colors in your home pop, your safest bet has long been to go with a GE Reveal bulb. Each one is specifically designed to boost the color quality in your

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