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The 5 Things Customers Want (And How to Deliver Them) by Randy MacLean, WayPoint Analytics

In reality, there’s only five fundamental items that truly influence customer purchasing decisions. Distributors with mastery of these items always lead the market. Moreover, you’ll need either parity or superiority in all five to seize and hold a leadership position.

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Industry News

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Fagerhult Buys All of Danish Outdoor IoT Lighting Technology Company

The Swedish group now owns 100% of Seneco, up from 20%, a move that could lead to wider adoption of controls and wireless communication components across Fagerhult’s twelve companies. Fagerhult CEO Bodil Sonesson told LEDs Magazine that Seneco’s management team will remain

DOE Issues Preliminary Determination of Energy Savings for Commercial Buildings

The U.S. Department of Energy (DOE) is announcing its preliminary determination of energy savings for ANSI/ASHRAE/IES Standard 90.1-2019, preliminarily affirming that the updated code will increase energy efficiency in commercial buildings. The Department’s analysis, performed by Pacific Northwest National Laboratory

LED Light, Green Light: Chicago Turns on LED Streetlights

Major U.S. cities pursuing a conversion to LED has grown from 107 in 2018 to 185 today. Chicago is one of the leaders as it wraps up the fourth and final phase of its Chicago Smart Lighting Program. Begun in

Canadian City Launches Smart Street Lighting

The City of Laval has given the green light for a project to convert 37,000 fixtures to LED luminaires with smart controls. Dimonoff and Pierre Brossard Ltée (a subsidiary of Black & McDonald) will undertake the three-year $34.5 million program.

GE Current, a Daintree Company, Announces the Acquisition of Forum Lighting

Cleveland based GE Current, a Daintree company, is announcing this afternoon the acquisition of Forum Inc. (Forum), a privately held, Pittsburgh-based architectural linear luminaire company with a 50-plus-year record of high-quality exceptional products and proven manufacturing capabilities. Forum has manufactured

Product Showcase


Lutron Wireless Lighting Controls vs. Wired Controls

Lutron Vive wireless installs up to 70% faster than wired options, allowing you to get on and off jobs more quickly. Available and in stock at most electrical distributors, Vive is simple and scalable for code-compliant control on commercial jobs.  Lutron Vive

UBTECH ADIBOT: The UV-C Disinfection Robotic System

The ADIBOT system consists of two UV-C models: the stationary ADIBOT-S model and the autonomous ADIBOT-A model. ADIBOT-S is a stationary robot that is manually placed in the desired disinfection space for use. ADIBOT-A is an autonomous solution that can

GREEN CREATIVE Surface Mount Lighting

GREEN CREATIVE offers a variety of surface mounted fixtures for commercial and residential The round and square form factors can accompany any interior design. The sooth optic lens design reduces the amount of glare from the fixture and make life more comfortable. Installation

St Pancras Deploys UV-C Robots to Reassure Rail Passengers

ST PANCRAS International in London has become the first train station in the world to deploy UV-C lighting robots in the fight against coronavirus. It says the cleaning robots will help eradicate viruses throughout the station’s concourse and facilities and reassure

Ushio Care222® Far UV-C Excimer Mercury-Free Lamps

The filtered Care222 lamps can be safely used not only in unoccupied spaces but also in occupied spaces without posing a health risk to humans when used within the current exposure limits recommended by the American Conference of Governmental Industrial

Product Promotions


GE Lighting Launches Sun Filled™ LED Bulbs

GE Lighting, a Savant company is introducing a new, first-of-its-kind sun filled™ LED bulb that can help maintain the body’s circadian rhythm that helps with energy during the day and restful sleep at night.  The new bulb does not emit the invisible blue

EarthTronics New Color and Wattage Selectable Back Light LED Panel Series for Commercial / Educational

EarthTronics introduces its high energy-efficient, color and wattage selectable Back Light LED Panel Series that can adjust light levels and color temperatures to fit different applications. Ideal for offices, schools, healthcare facilities and other commercial applications, the Back Light LED

EWs Top 10 LED Lighting Picks for April 2021

Congratulations to the project managers and marketing teams of Dauer Manufacturing, EarthTronics, Leviton, Lind Equipment, MaxLite, Olympia Lighting, Owl Power Solutions, Signify and Color Kinetics, Tivoli Lighting and Universal Lighting Technologies for having their products selected for this month’s Top

RAB Unveils Smart LED Post Tops

RAB Lighting’s Smart LED Post Top replaces traditional 200W metal halide or high-pressure sodium HID lamps. The integral driver enables the lamp to be wired directly to line voltage without the need for an external driver or ballast. Rated for

Hubbell Lighting Joins LightAZ

Hubbell Lighting’s four architectural brands – Architectural Area Lighting, Kim Lighting, Litecontroland Prescolite – are now fully integrated on the LightAZ search engine platform.  LightAZ – About Us  Hubbell Lighting continues their commitment to the lighting community to provide tools to be easy to do business with

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