A Light that Still Burns Bright by Robin Watt at C.N. Robinson Lighting Supply Co. - Energy Watch News


A Light that Still Burns Bright by Robin Watt at C.N. Robinson Lighting Supply Co.

In the past, manufacturers, through their reps, built relationships with distributors who had local market resources and were prepared to stock product and pay for it regardless of whether it sold or not. By doing so, the distributors assumed the risk of selling, delivering, invoicing and collecting payment for the product. Currently, the lighting industry is in the grip of the most disruptive technology to date: the light-emitting diode (LED). Analysts predict that the LED lighting market should hit $50 billion to $60 billion by 2020. That kind of market buys an enormous amount of improvement and innovation. Since these offerings come from disparate sources, distribution represents the best way to consolidate and advise how to utilize any or all of them. As much as the end user stands to benefit from these developments, making the most of them requires the expert guidance, logistical and financial resources and market research and development that distribution offers. Thankfully, some things don’t change. http://www.ewweb.com/lighting/light-still-burns-bright

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