Acuity Pads Its Indoor-Positioning Push With Shopping Cart Trackers - Energy Watch News


Acuity Pads Its Indoor-Positioning Push With Shopping Cart Trackers

LED lighting vendor Acuity Brands has added another arrow to its quiver of indoor-positioning technology, introducing a wireless system that tracks shopping carts around stores in order to provide retailers with information on floor traffic and also to keep tabs on the carts’ whereabouts. The system uses Bluetooth Low Energy (BLE) chips attached to the shopping cart, and BLE beacons embedded in the ceiling lights. Carts and lighting fixtures communicate with each other over Bluetooth radio frequencies. The new system does not utilize visible light communication (VLC). Its installations to date have focused on sending information such as in-store directions, promotions, and discounts to shoppers’ phones. http://www.ledsmagazine.com

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