In reality, there’s only five fundamental items that truly influence customer purchasing d ...

Before I was so rudely interrupted by Captain Sunshine (who I have to admit may have had a ...

Time to respond to my impetuous friend Chris Brown’s blog RIGHT-SIZE YOUR BUSINESS. NOW……. ...

Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it ...

It’s a whole new world out there, with new playing fields, rules, and players. Your choice ...

All sectors of the lighting industry must come together and embrace innovation in order to ...

A school in the Midwestern United States was wrestling with a common problem: They sought ...

Healthcare-associated infections, or HAIs, cause a significant portion of illnesses and de ...

With the benefit of retrospect, we can presume that the number of electrical distribution ...

It’s easy to accept that the COVID-19 pandemic will result in a shift to customers embraci ...

There are 16 critical infrastructure sectors in the United States, according to the U.S. D ...

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool ...

Amazon’s recent announcement that Prime members will receive complimentary one-day shippin ...

After 25 years, thousands of emails and just about as many March Madness and Super Bowl co ...

The National Electrical Manufacturer Representative Association (NEMRA) is conducting ...

At the LRC Summit, 15-17 OCT in Troy, NY, Dr. Mark Rea will offer a keynote session, ” Lig ...

Let me define what I mean before I relate it to the lighting industry. Much has been writt ...

The blog in May 2019 by Chris Brown started out like this: “Hey Captain Sunshine, it’s me ...

We attended LightFair, as usual and in general it felt a little less crowded, with fewer e ...

Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illu ...

Boston Consulting Group Matrix I woke up in the middle of the night with worry abou ...

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool ...

Let me define what I mean before I relate it to the lighting industry. Much has been writt ...

Do smaller class sizes improve academic performance?  The answer is a resounding yes. ...

 http://jcsllc5.com/blog/ With a thriving economy, these should be great times for the ...

What do you think? This is another attempt to pull together an understanding of the transi ...

Overage it’s a word that exists in our business, loved by some and hated by others. It i ...

Over the past few years, a phenomenon known as the “gig economy” has spread across the n ...

Hello from Kansas City! Really liked the discussion on the NAILD podcast, particularly ...

Not long ago, warehouses, manufacturing plants, retail operations and even gymnasiums ha ...

Maybe you heard…………..Chris Brown received the Life Time Achievement Award from EdisonRepor ...

LaaS may not be what you think it is. In the disrupted world of lighting distribution, t ...

A very good friend of mine (thank you Linda) sent me this wonderful teaching moment and be ...

As we say in Joisey, fuggeddabouddit! That does not mean your customers don’t need lighti ...

An interesting talk by the Managing Director of Daimler Benz - a bit mind-blowing really. ...

Are you an innovator or a follower? Disrupter or disrupted? Growing or stagnant? Digital ...

We defined the Boston Consulting Group's (BCG) Stars / Problem Children / Cash Cows / D ...

We defined Cash Cows in our last blog as follows: Cash Cows represent business units hav ...

They all want OUT!....or do they? What keeps you up at night? I woke up in the middle o ...

As artificial intelligence advances in the workplace, humans will need to solve mysteries ...

Leaders don’t create more followers, they create more leaders. Tom Peters Progress occ ...

70! Not just a number anymore. Not when it's me and I'M FREAKIN SEVENTY! (To read the un ...

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool ...

Ok, I’m back.......to finish my previous blog: The Whole Customer Value-Added Proposition. ...

Let me define what I mean before I relate it to the lighting industry. Much has been writt ...

This blog is an attempt to pull together an understanding of the transition taking place f ...

I still have a full head of hair, maybe it’s because I’m a consultant and have never been ...

Repeating the question I asked two years ago at Strategies in Light......when technology g ...

Congratulations Dawn…The Illuminating Engineering Society of North America (IES) has ann ...

“Some distributors are already out of business, they just don’t know it yet”, emphaticall ...

Let me start with a quote from Jack Welch: If the rate of change on the outside is greater ...

Join us Oct. 26, 2016 for the Boston Lights Exposition and Conference, a biannual show at ...

We talk about Power over Ethernet (PoE), well, allow me to address Power over Content Mark ...

Recently the American Medical Association (AMA) has produced a document cautioning the pub ...

http://www.myledlightingguide.com/blog/index.php/retrofit-vs-replacing-infographic/ Withi ...

http://www.edisonreport.net/ Well, Randy Reid, Editor of Edison Report really started som ...

How to successfully position your Company in Today (and Tomorrow's) Lighting Industry – IM ...

Last year I introduced a new word..... Illumigeddon, referring to the end of the traditi ...

What keeps you up at night? After 50 years, it's still the lighting industry for me. I ...

http://www.lamarlighting.com/ This was a note sent to the owner of a major domestic lig ...

http://www.electricaltrends.com/2016/01/the-lighting-market-change.html Recently a num ...

In my last blog, I stated: One strategy that seems to work with high-tech companies is to ...

Let me share what I am learning teaching graduate and undergraduate classes at Monmouth Un ...

I have to say that I am still in shock. I wrote back in April about my good friend ...

nik@lednyc.com This article will focus on lighting and distribution, with more of a le ...

For all those who saw Captain Sunshine and my pictures in NAILD magazine, alongside our ...

wattardi@attardimarketing.com Ok, where are we? From my last blog: Consumer acceptance, ...

wattardi@attardimarketing.com This is a follow up to my blog on Welcome to the Innovati ...

Let me share with you what we are teaching at graduate school these days…… from the 1980 ...

Ethan Biery ebiery@lutron.com What makes LED technology such a “disruptive” force in th ...

Maybe you noticed that Chris Brown, CEO of Wiedenbach-Brown and I are having a little de ...

http://energy.gov/eere/ssl/postings The efficacy of LED lighting products has already sur ...

http://energy.gov/eere/ssl/postings The biggest takeaway from this year's LIGHTFAIR® Inte ...

I don’t know….it wasn’t me. Maybe it was Chicken Little Chris Brown. It certainly suppor ...

http://www.fsgi.com/fsg/ Traveling Toward Utopia After two days of walking the double ...

http://benyaburnett.com/ Author’s note – at the National Association of Independent Lig ...

It has been a while for me but it was nice to see ole friends at the recent NAILD Conferen ...

SWOT ANALYSIS – The Starting point………..Strengths, Weaknesses, Opportunities, Threats. I ...

The 19th century witnessed a game changer from gaslight to incandescent, which prevailed ...

wattardi@attardimarketing.com When you stop getting better, you will stop being good. ...

Chris_Brown@wblight.com So, we may or may not be approaching ILLUMIGEDDON @illumigeddon, ...

Bill Attardi and I agree that there is great opportunity in th ...

wattardi@attardimarketing.com The traditional manufacturers have depended on their Supply ...

chris.brown@wblight.com So, now we finish listing the Dots we have identified. And as we ...

Tired old geezers taking week off to treat their colds and flu. Ahhh, the winter joys of l ...

It’s now time to Connect the Lighting Industry Dots on the Opportunity side. You know wha ...

chris.brown@wblight.com We continue the Connecting the Lighting Industry Dots Series, ...

Chris Brown wants to start something. He calls it: Connect the Dots…… an interactive indu ...

The lighting industry is going thru a transition, to put it mildly. Think about it….have ...

http://www.wblight.com Not today, not tomorrow, not next year, but Illumigeddon is co ...

 stan@lightingwizards.com   Several people have been stating that electric blue enriched ...

http://benyaburnett.com/ Chromaticity is the measure of the color of a light source. ...

The lighting industry was started by Legends: Thomas A. Edison, George Westinghouse, Nikol ...

http://www.zinginc.com The U.S. Department of Energy reports that 75+ percent of lighti ...

http://benyaburnett.com/ Lighting design is the practice of knowledgably, and often artfu ...

http://www.tedmag.com The distribution of television programming is about to change fore ...

The key words we hear these days is innovate, disruptive technologies, driving change, ...

A few weeks ago, my good friend Chris Brown www.wblight.com posted a blog on this site ent ...

Electrical Wholesaling’s editors are hearing lots of industry chatter about electrical ...

How lucky can anyone get you ask………well, very lucky to be at Yankee Stadium last Thurs ...

Selling Energy, a Wall Street Journal, Amazon, and Barnes & Noble best-selling bus ...

Ref: Primal Leadership: Learning to Lead with Emotional Intelligence by Daniel Goleman, Ri ...

Over the past year we’ve seen more and more lighting companies (usually manufacturers) ...

How and why SSL, the Internet and Amazon Supply could change everything for Lighting Distr ...

Coming through the marketing and corporate communications ranks of several large industry ...

First, let me thank Meghan Higgins and Jessica Morales of CMA for all the hard work they p ...

Pardon this rather over-the-top statement that even Vince Lombardi, who talked about winni ...

I have been in the lighting industry for almost 65 years.  When I started, fluorescents we ...

I have always felt that some smart college student could do his or her doctorate on why ev ...

The top 3 USA market share lamp manufacturers are: (1) Philips; (2) General Electric; (3) ...

I am getting thanks from readers on my comments on how we're being distracted from our mis ...

If you are not already aware, California’s 2013 Title 24 is scheduled to start on July 1, ...

Is there anything more traditional than Baseball and Lighting? American as apple pie so th ...

Happy Memorial Day as we honor those men and women, as Lincoln once said, who gave their l ...

One of my all-time favorite quotes…I love it every time I read it and I read it often as i ...

When is that show again this year?  Not to worry…All Electrical & Lighting Shows are p ...

After 20 years, thousands of emails and just about as many March Madness and Super Bowl co ...

When we think of marketing, we often think of Marketing's efforts to acquire customers. ...

Here’s something to consider: starting in 2013, Attardi Marketing will offer another servi ...

Many, all over the globe celebrate Christmas Day. Most Protestants and Roman Catholi ...

More than three-quarters (76%) of marketers say their brands are conducting social med ...

For all the coverage of the Presidential primaries, only half of eligible voters will li ...