- Nov 2019
- EnergyWatchNews: Your Window on the Electrical Industry
After 25 years, thousands of emails and just about as many March Madness and Super Bowl co ...
November 1, 2019
- Sep 2019
- Survey: Rep of the Future Study…Projecting 2025 Needs by Jim ...
The National Electrical Manufacturer Representative Association (NEMRA) is conducting ...
September 12, 2019
- Aug 2019
- Lighting: What’s Next? by Dr. Mark Rea
At the LRC Summit, 15-17 OCT in Troy, NY, Dr. Mark Rea will offer a keynote session, ” Lig ...
August 31, 2019
- The Whole Customer Value-Added Proposition by Bill Attardi
Let me define what I mean before I relate it to the lighting industry. Much has been writt ...
August 1, 2019
- Jun 2019
- The Great Lighting Debate Then and Now by Bill Attardi
The blog in May 2019 by Chris Brown started out like this: “Hey Captain Sunshine, it’s me ...
June 27, 2019
- May 2019
- IoT for Free by Ted Konnerth, Egret Consulting Group’s Found ...
We attended LightFair, as usual and in general it felt a little less crowded, with fewer e ...
May 31, 2019
- Apr 2019
- WHO’S MISSING? WHAT’S NEXT? WHO’S NEXT? AND WHEN? BY CHRIS B ...
Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illu ...
April 27, 2019
- Mar 2019
- What Do We Do With A Problem Child? By Bill Attardi
Boston Consulting Group Matrix I woke up in the middle of the night with worry abou ...
March 30, 2019
- A Judicious SWOT Analysis - Just Five (5) Apropos Questions ...
The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool ...
March 1, 2019
- Jan 2019
- The Whole Customer Value-Added Proposition by Bill Attardi
Let me define what I mean before I relate it to the lighting industry. Much has been writt ...
January 30, 2019
- Reduce Class Sizes for Free by Travis Jones
Do smaller class sizes improve academic performance? The answer is a resounding yes. ...
January 4, 2019
- Nov 2018
- A Race to the Bottom? by Travis Jones
http://jcsllc5.com/blog/ With a thriving economy, these should be great times for the ...
November 30, 2018
- The Past, the Present and the Future by Bill Attardi
What do you think? This is another attempt to pull together an understanding of the transi ...
November 1, 2018
- Sep 2018
- OVERAGE BY HANK BERGSON, FORMER PRESIDENT & CEO, NEMRA
Overage it’s a word that exists in our business, loved by some and hated by others. It i ...
September 28, 2018
- Aug 2018
- Plugging into the Gig Economy by Krista Keay
Over the past few years, a phenomenon known as the “gig economy” has spread across the n ...
August 29, 2018
- HIT CUSTOMER HOT BUTTONS BY JIM LUCY OF EW
Hello from Kansas City! Really liked the discussion on the NAILD podcast, particularly ...
August 10, 2018
- Jul 2018
- Time to Rethink High Bay Fixtures. Think LED by Kevin Young ...
Not long ago, warehouses, manufacturing plants, retail operations and even gymnasiums ha ...
July 11, 2018
- Jun 2018
- Life is Good NOW by Bill Attardi
Maybe you heard…………..Chris Brown received the Life Time Achievement Award from EdisonRepor ...
June 21, 2018
- Apr 2018
- Logistics as a Service, L(o)aaS by Steve Bryne, COO at Facil ...
LaaS may not be what you think it is. In the disrupted world of lighting distribution, t ...
April 23, 2018
- Feb 2018
- Never Forget Your Friends by John Grasso
A very good friend of mine (thank you Linda) sent me this wonderful teaching moment and be ...
February 10, 2018
- Oct 2017
- IF YOU ARE IN THE LIGHTING MAINTENANCE BUSINESS…IT’S OVER BY ...
As we say in Joisey, fuggeddabouddit! That does not mean your customers don’t need lighti ...
October 29, 2017
- Sep 2017
- Within the Next 20 Years We Will Be Living in a Different Wo ...
An interesting talk by the Managing Director of Daimler Benz - a bit mind-blowing really. ...
September 16, 2017
- Aug 2017
- Embracing the Digital Economy in the Wholesale Distribution ...
Are you an innovator or a follower? Disrupter or disrupted? Growing or stagnant? Digital ...
August 26, 2017
- WHO ARE THE KEY PLAYERS IN THE CURRENT SMART LIGHTING INDUST ...
We defined the Boston Consulting Group's (BCG) Stars / Problem Children / Cash Cows / D ...
August 5, 2017
- Jul 2017
- WE DID CASH COWS, NOW LET’S DEFINE STARS / PROBLEM CHILDREN ...
We defined Cash Cows in our last blog as follows: Cash Cows represent business units hav ...
July 22, 2017
- WHAT DO GE, PHILIPS AND OSRAM HAVE IN COMMON? BY BILL ATTARD ...
They all want OUT!....or do they? What keeps you up at night? I woke up in the middle o ...
July 9, 2017
- May 2017
- Malcolm Gladwell Says AI Will Make Human Judgment More Vital ...
As artificial intelligence advances in the workplace, humans will need to solve mysteries ...
May 30, 2017
- Leadership is a skill, not a genetic disposition, so they sa ...
Leaders don’t create more followers, they create more leaders. Tom Peters Progress occ ...
May 7, 2017
- Mar 2017
- CHRIS BROWN IS FREAKIN SEVENTY
70! Not just a number anymore. Not when it's me and I'M FREAKIN SEVENTY! (To read the un ...
March 25, 2017
- Feb 2017
- A Judicious SWOT Analysis – Just Five (5) Apropos Questions ...
The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool ...
February 12, 2017
- Jan 2017
- Finished: The Whole Customer Value-Added Proposition by Bill ...
Ok, I’m back.......to finish my previous blog: The Whole Customer Value-Added Proposition. ...
January 22, 2017
- The Whole Customer Value-Added Proposition by Bill Attardi
Let me define what I mean before I relate it to the lighting industry. Much has been writt ...
January 15, 2017
- Nov 2016
- The Past, the Present and the Future by Bill Attardi
This blog is an attempt to pull together an understanding of the transition taking place f ...
November 20, 2016
- Oct 2016
- My Retort: Disintermediation Will Never Happen Unless You Le ...
I still have a full head of hair, maybe it’s because I’m a consultant and have never been ...
October 15, 2016
- Sep 2016
- Verizon acquires Sensity........Disintermediation personifie ...
Repeating the question I asked two years ago at Strategies in Light......when technology g ...
September 25, 2016
- Dawn De Grazio Appointed IES Technical Editor
Congratulations Dawn…The Illuminating Engineering Society of North America (IES) has ann ...
September 17, 2016
- Aug 2016
- The King is Dead, Long Live the King by Bill Attardi
“Some distributors are already out of business, they just don’t know it yet”, emphaticall ...
August 26, 2016
- It is Time for a Business Model Disruption by Bill Attardi
Let me start with a quote from Jack Welch: If the rate of change on the outside is greater ...
August 13, 2016
- IT’S HAPPENING AGAIN THIS YEAR: THE BOSTON LIGHTS EXPO AND C ...
Join us Oct. 26, 2016 for the Boston Lights Exposition and Conference, a biannual show at ...
August 8, 2016
- Jul 2016
- Power Over Mobile Content Marketing by Bill Attardi
We talk about Power over Ethernet (PoE), well, allow me to address Power over Content Mark ...
July 16, 2016
- Jun 2016
- LIGHTING RESEARCH CENTER ISSUES RESPONSE TO AMA REPORT ON LE ...
Recently the American Medical Association (AMA) has produced a document cautioning the pub ...
June 30, 2016
- RETROFITTING VERSUS REPLACING LIGHTING FIXTURES BY DUSTYN FE ...
http://www.myledlightingguide.com/blog/index.php/retrofit-vs-replacing-infographic/ Withi ...
June 19, 2016
- May 2016
- LIFE TIME ACHIEVEMENT AWARDS BY EDISON REPORT
http://www.edisonreport.net/ Well, Randy Reid, Editor of Edison Report really started som ...
May 1, 2016
- Apr 2016
- The Great Lighting Debate of 2016
How to successfully position your Company in Today (and Tomorrow's) Lighting Industry – IM ...
April 11, 2016
- Mar 2016
- ILLUMIGEDDON IS SO LAST MONTH BY CHRIS BROWN
Last year I introduced a new word..... Illumigeddon, referring to the end of the traditi ...
March 6, 2016
- Feb 2016
- WHAT DO WE DO WITH A PROBLEM CHILD? BY BILL ATTARDI
What keeps you up at night? After 50 years, it's still the lighting industry for me. I ...
February 14, 2016
- MADE IN USA BY JEFF GOLDSTEIN, CEO, LAMAR LIGHTING
http://www.lamarlighting.com/ This was a note sent to the owner of a major domestic lig ...
February 6, 2016
- Jan 2016
- The Lighting Market Change by David Gordon
http://www.electricaltrends.com/2016/01/the-lighting-market-change.html Recently a num ...
January 22, 2016
- When Everything Needs to Change, Even Small Ponds Get Mighty ...
In my last blog, I stated: One strategy that seems to work with high-tech companies is to ...
January 2, 2016
- Nov 2015
- BIG FISH IN SMALL POND STRATEGY BY BILL ATTARDI
Let me share what I am learning teaching graduate and undergraduate classes at Monmouth Un ...
November 28, 2015
- LIKE FATHER, LIKE SON…HERM & GARRY HAVERLAND
I have to say that I am still in shock. I wrote back in April about my good friend ...
November 1, 2015
- Oct 2015
- MAYBE DISTRIBUTION DESERVES A LITTLE DISINTERMEDIATION WHEN ...
nik@lednyc.com This article will focus on lighting and distribution, with more of a le ...
October 10, 2015
- Sep 2015
- SOME DISTRIBUTORS ARE ALREADY OUT OF BUSINESS, THEY JUST DON ...
For all those who saw Captain Sunshine and my pictures in NAILD magazine, alongside our ...
September 19, 2015
- Technology Adoption Life Cycle Chasm, Part Two by Bill Attar ...
wattardi@attardimarketing.com Ok, where are we? From my last blog: Consumer acceptance, ...
September 6, 2015
- Aug 2015
- Technology Adoption Life Cycle Chasm, Part One by Bill Attar ...
wattardi@attardimarketing.com This is a follow up to my blog on Welcome to the Innovati ...
August 30, 2015
- WELCOME TO THE INNOVATION ERA BY BILL ATTARDI
Let me share with you what we are teaching at graduate school these days…… from the 1980 ...
August 2, 2015
- Jul 2015
- LED LUMINAIRES ARE SYSTEMS, NOT JUST PRODUCTS BY ETHAN BIERY ...
Ethan Biery ebiery@lutron.com What makes LED technology such a “disruptive” force in th ...
July 12, 2015
- IT’S DECISION TIME: ILLUMIGEDDON OR FORTUITY BY BILL ATTARDI
Maybe you noticed that Chris Brown, CEO of Wiedenbach-Brown and I are having a little de ...
July 4, 2015
- Jun 2015
- THE PROSPECTS FOR CREATING EFFICIENT COLOR-MIXED WHITE LEDS
http://energy.gov/eere/ssl/postings The efficacy of LED lighting products has already sur ...
June 20, 2015
- ACKNOWLEDGING A SEA CHANGE BY DOE SSL POSTINGS 6/02/15
http://energy.gov/eere/ssl/postings The biggest takeaway from this year's LIGHTFAIR® Inte ...
June 7, 2015
- May 2015
- WHO SAID LED LIGHTING IS DISRUPTIVE INNOVATION? BY BILL ATTA ...
I don’t know….it wasn’t me. Maybe it was Chicken Little Chris Brown. It certainly suppor ...
May 22, 2015
- A BRAVE NEW WORLD BY STEVE BYRNE, COO AT FACILITY SOLUTIONS ...
http://www.fsgi.com/fsg/ Traveling Toward Utopia After two days of walking the double ...
May 16, 2015
- ILLUMIGEDDON –OR NOT BY JAMES R. BENYA, PE, FIES, FIALD
http://benyaburnett.com/ Author’s note – at the National Association of Independent Lig ...
May 8, 2015
- WHAT I LEARNED AT THE NAILD CONFERENCE LAST WEEK BY BILL ATT ...
It has been a while for me but it was nice to see ole friends at the recent NAILD Conferen ...
May 3, 2015
- Apr 2015
- ILLUMIGEDDON OR FORTUITY – YOU DECIDE BY BILL ATTARDI
SWOT ANALYSIS – The Starting point………..Strengths, Weaknesses, Opportunities, Threats. I ...
April 24, 2015
- THE NEW GAME CHANGER BY WILLARD L. WARREN PE, FIES, DSA
The 19th century witnessed a game changer from gaslight to incandescent, which prevailed ...
April 12, 2015
- CONNECTING THE SMART LIGHTING STRENGTHS BY BILL ATTARDI
wattardi@attardimarketing.com When you stop getting better, you will stop being good. ...
April 5, 2015
- Mar 2015
- CONNECTING THE STRENGTHS BY CHRIS BROWN
Chris_Brown@wblight.com So, we may or may not be approaching ILLUMIGEDDON @illumigeddon, ...
March 29, 2015
- ILLUMIGEDDON, I’M BAAAAACK……BY CHRIS BROWN @illumigeddon
Bill Attardi and I agree that there is great opportunity in th ...
March 15, 2015
- Feb 2015
- CONNECTING THE WEAKNESSES BY BILL ATTARDI
wattardi@attardimarketing.com The traditional manufacturers have depended on their Supply ...
February 22, 2015
- CONNECTING THE DOTS CONTINUUUUUUES............ BY CHRIS BROW ...
chris.brown@wblight.com So, now we finish listing the Dots we have identified. And as we ...
February 15, 2015
- YOUR COMMENTS ARE WELCOME AND VERY GOOD…
Tired old geezers taking week off to treat their colds and flu. Ahhh, the winter joys of l ...
February 8, 2015
- Jan 2015
- A TIME OF GREAT FORTUITY IN LIGHTING BY BILL ATTARDI
It’s now time to Connect the Lighting Industry Dots on the Opportunity side. You know wha ...
January 31, 2015
- WHAT'S IT ALL ABOUT, ALFIE? BY CHRIS BROWN, CEO WIEDENBACH-B ...
chris.brown@wblight.com We continue the Connecting the Lighting Industry Dots Series, ...
January 25, 2015
- CONNECT THE DOTS SERIES BY BILL ATTARDI
Chris Brown wants to start something. He calls it: Connect the Dots…… an interactive indu ...
January 18, 2015
- Dec 2014
- GET REAL – TRANSITIONS ARE ALWAYS MESSY BY BILL ATTARDI
The lighting industry is going thru a transition, to put it mildly. Think about it….have ...
December 13, 2014
- COMING SOON....ILLUMIGEDDON (OR THE END OF LIGHTING AS WE'VE ...
http://www.wblight.com Not today, not tomorrow, not next year, but Illumigeddon is co ...
December 6, 2014
- Nov 2014
- BEAUTY OF BLUE LIGHT BY STAN WALERCZYK, HCLP, CLEP, LC
stan@lightingwizards.com Several people have been stating that electric blue enriched ...
November 29, 2014
- LIGHTING PROFESSIONALS SHOULD OWN A SPECTROMETER BY JAMES R. ...
http://benyaburnett.com/ Chromaticity is the measure of the color of a light source. ...
November 22, 2014
- LEGENDARY LIGHTING IS OVER BY BILL ATTARDI
The lighting industry was started by Legends: Thomas A. Edison, George Westinghouse, Nikol ...
November 15, 2014
- SAFETY CERTIFICATION FOR FLUORESCENT-TO-LED UPGRADES BY CRAI ...
http://www.zinginc.com The U.S. Department of Energy reports that 75+ percent of lighti ...
November 8, 2014
- IS LIGHTING QUALITY SUFFERING WITH LED’S? BY JAMES R. BENYA, ...
http://benyaburnett.com/ Lighting design is the practice of knowledgably, and often artfu ...
November 1, 2014
- Oct 2014
- HBO AND CBS SHOW DISTRIBUTORS WHAT HAPPENS WHEN YOU STOP INN ...
http://www.tedmag.com The distribution of television programming is about to change fore ...
October 25, 2014
- INNOVATE! HOW SUCCESSFUL DISTRIBUTORS LEAD CHANGE IN DISRUPT ...
The key words we hear these days is innovate, disruptive technologies, driving change, ...
October 18, 2014
- WAVES OF OPPORTUNITY IN LIGHTING BY BILL ATTARDI
A few weeks ago, my good friend Chris Brown www.wblight.com posted a blog on this site ent ...
October 11, 2014
- THE INTERNET OF THINGS & YOU BY JIM LUCY, CHIEF EDITOR, ELEC ...
Electrical Wholesaling’s editors are hearing lots of industry chatter about electrical ...
October 4, 2014
- Sep 2014
- I WAS THERE FOR THAT ONE…BY BILL ATTARDI
How lucky can anyone get you ask………well, very lucky to be at Yankee Stadium last Thurs ...
September 27, 2014
- Selling Energy: Inspiring Ideas That Get More Projects Appro ...
Selling Energy, a Wall Street Journal, Amazon, and Barnes & Noble best-selling bus ...
September 21, 2014
- SIX LEADERSHIP STYLES: SELECTING THE RIGHT LEADER
Ref: Primal Leadership: Learning to Lead with Emotional Intelligence by Daniel Goleman, Ri ...
September 14, 2014
- THINGS TO CONSIDER BEFORE ADDING A NON-COMPETE CLAUSE TO YOU ...
Over the past year we’ve seen more and more lighting companies (usually manufacturers) ...
September 7, 2014
- Aug 2014
- THE FORECAST CALLS FOR PAIN BY CHRIS BROWN, CEO, WIEDENBACH- ...
How and why SSL, the Internet and Amazon Supply could change everything for Lighting Distr ...
August 24, 2014
- SIZE MATTERS BY SUSAN BLOOM, PRINCIPAL, www.susanbloomconsul ...
Coming through the marketing and corporate communications ranks of several large industry ...
August 17, 2014
- MAYBE YOU NOTICED…
First, let me thank Meghan Higgins and Jessica Morales of CMA for all the hard work they p ...
August 10, 2014
- Sales Isn’t Everything, It’s The Only Thing...
Pardon this rather over-the-top statement that even Vince Lombardi, who talked about winni ...
August 3, 2014
- Jul 2014
- I REMEMBER WHEN FLUOURECENTS WERE THE NEW TECHNOLOGY BY BILL ...
I have been in the lighting industry for almost 65 years. When I started, fluorescents we ...
July 27, 2014
- ARE WE REALLY SO SMART BY STAN ANGELO, CHAIRMAN, WESTINGHOUS ...
I have always felt that some smart college student could do his or her doctorate on why ev ...
July 21, 2014
- LEADING LIGHTING SUPPLIERS ON ALL FRONTS
The top 3 USA market share lamp manufacturers are: (1) Philips; (2) General Electric; (3) ...
July 13, 2014
- Jun 2014
- Obsession with SSL by Willard Warren, PE, FIES
I am getting thanks from readers on my comments on how we're being distracted from our mis ...
June 30, 2014
- HOW TO SURVIVE CALIFORNIA TITLE 24 by Stan Walerczyk, HCLP, ...
If you are not already aware, California’s 2013 Title 24 is scheduled to start on July 1, ...
June 23, 2014
- BASEBALL & LIGHTING – GETTING IT RIGHT
Is there anything more traditional than Baseball and Lighting? American as apple pie so th ...
June 8, 2014
- May 2014
- LEDfair is Next Week...
Happy Memorial Day as we honor those men and women, as Lincoln once said, who gave their l ...
May 25, 2014
- It is not the critic who counts...
One of my all-time favorite quotes…I love it every time I read it and I read it often as i ...
May 4, 2014
- Apr 2014
- Electrical & Lighting Shows
When is that show again this year? Not to worry…All Electrical & Lighting Shows are p ...
April 13, 2014
- Welcome to EnergyWatchNews
After 20 years, thousands of emails and just about as many March Madness and Super Bowl co ...
April 1, 2014
- Mar 2014
- The 7 Ps of Customer Retention Marketing by Karl Wirth
When we think of marketing, we often think of Marketing's efforts to acquire customers. ...
March 4, 2014
- Jan 2013
- Hope you all have a terrific 2013…God bless you and yours th ...
Here’s something to consider: starting in 2013, Attardi Marketing will offer another servi ...
January 2, 2013
- Dec 2012
- Christmas Day
Many, all over the globe celebrate Christmas Day. Most Protestants and Roman Catholi ...
December 3, 2012
- Nov 2012
- Social Marketing: Key Trends and Tools for B2Bs and B2Cs
More than three-quarters (76%) of marketers say their brands are conducting social med ...
November 12, 2012
- Oct 2012
- Politicians need to do what consumer companies do: Focus on ...
For all the coverage of the Presidential primaries, only half of eligible voters will li ...
October 1, 2012