Connected Lighting Boosted Sales with Key Customers - Energy Watch News

Connected Lighting Boosted Sales with Key Customers

The giant E.Leclerc retail store in Langon in southwestern France has reported that revenue rose between 34 per cent and 42 per cent from certain customers who over the last few months wirelessly connected their smartphones to Bluetooth-equipped ceiling lights delivering discounts and information. The 800 LED luminaires are equipped with Bluetooth beacons for indoor positioning to transmit information such as product offers and location to customers’ phones. The customers had agreed to tie the app into their E.Leclerc loyalty schemes, so E.Leclerc can tailor specific messages to individual interests and buying habits. Customers can also request missing products when they’re in the store. E.Leclerc notified 2,260 customers about the opportunity to tap into the system. Of those, 1,119 downloaded the app. Of these, 771 customers actually used it to access the IoT lighting system at the 75,000-ft2 outlet.

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