Connected Lighting Boosts Sales at Guess - Energy Watch News

Connected Lighting Boosts Sales at Guess

Sales at stores of the American fashion brand Guess in Switzerland have been boosted by its connected lighting, the suppliers have claimed. Sophisticated internet-connected lights are engaging customers and coaxing them into spending more with offers and discounts. Bluetooth beacons embedded in the luminaires transmit signals to users of the retailers’ mobile phone app, welcoming shoppers to stores and offering them tailored promotions and information based on individual buying habits, preferences, and loyalty schemes. Osram, the supplier of the Bluetooth chips, Osram Einstone, says shoppers have spent over 10 per cent more since the installation of the indoor-positioning technology. The chips were installed in the existing LED lighting. Osram rival Philips Lighting cited a forecast from ABI Research that the indoor-positioning market will triple by 2020 to over 1 million installations.

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