Cree Names Gregg Lowe CEO to Replace Chuck Swoboda - Energy Watch News

Cree Names Gregg Lowe CEO to Replace Chuck Swoboda

Cree has announced that Gregg Lowe will take the position of president and CEO of the company effective September 27, ending the long-time reign of Chuck Swoboda who guided the company’s total focus on LED usage in general illumination applications. Lowe was previously CEO of Freescale Semiconductor, a company acquired by NXP Semiconductors in 2015 and Qualcomm announced late in 2016 that it was buying NXP. Current Cree board member Robert Ingram will take on the role of chairman that was previously also held by Swoboda. Lowe will face a unique challenge at Cree. The company’s heritage has been high-power LED components. But years ago, Cree also entered the lighting business at the system or luminaire level, first with the acquisition of Ruud, attempting to move into the higher-margin luminaire business sector while also competing with its customers.

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