ENERGY STAR Calling All Deals/Rebates for the 2018 Holiday Promotion - Energy Watch News


ENERGY STAR Calling All Deals/Rebates for the 2018 Holiday Promotion

This year, our plan is to do a big push on ENERGY STAR right before the Black Friday, Small Business Saturday, and Cyber Monday gift-shopping weekend that will drive traffic to a holiday web page featuring numerous ENERGY STAR certified products that make great gifts as well as partners that are offering special deals or rebates on ENERGY STAR. We will kick things off right before Thanksgiving with a Twitter Chat showcasing partner activities and highlighting what makes ENERGY STAR certified products the best gifts. We will then continue to promote ENERGY STAR through to December 25 with a social media strategy targeted to our most receptive targets based on customer segmentation data. Partners are encouraged to participate by:
1. Offering special deals or rebates on ENERGY STAR certified products over the holiday timeframe which we will feature through promotional efforts.
2. Providing us information on holiday deals available on ENERGY STAR certified products and a link to a web page or circular with shopping details (retail/manufacturer partners) and/or rebate details (utility partners) for the customer.
3. Integrating ENERGY STAR holiday messaging and materials wherever possible. Promotional marketing materials are available at https://www.energystar.gov/products/tools_resources

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