Ensuring Your Distributorship's Survival in a Digital World by Bridget McCrea - Energy Watch News


Ensuring Your Distributorship’s Survival in a Digital World by Bridget McCrea

It’s no longer a matter of “if” your company needs a solid e-commerce strategy – it’s a matter of “when” – and the time is now. Even if your top customers aren’t transacting business online, price-shopping on their iPads at the jobsite, or asking you to get your proverbial digital act together, they will be soon. Research firm Frost & Sullivan expects business-to-business (B2B) e-commerce to hit $12 trillion in sales worldwide by 2020 (up from $5.5 trillion in 2012). The firm says the migration of B2B sales to the online world is happening for four reasons, all of which are relevant to the electrical distributor: http://www.tedmag.com
1. An expectation among a growing number of companies to conduct buying and selling online;
2. A shift from some companies to conduct procurement transactions through the Internet instead of through electronic data interchange, or EDI;
3. The growing interest of companies in placing orders through mobile commerce devices;
4. And the increasing popularity of e-marketplaces such as Alibaba.com and Amazon Business.

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