International Consumer Study: What Do Consumers Know About Light? - Energy Watch News

International Consumer Study: What Do Consumers Know About Light?

Do you know how much consumers know about lighting? Answers can be found in an international online study by LEDVANCE, which was conducted in nine countries. The representative survey commissioned by LEDVANCE and conducted by “Research Now” includes a questionnaire of 25 questions and shows that there are still major gaps in knowledge on many topics relating to current and future lighting technologies. All in all, there are more similarities than differences between the single countries. When buying lighting products, LEDs are mostly looked for in all countries. Especially younger consumers are interested in smart LEDs. In general, younger consumers, consumers with higher income and education are more open and interested in new technologies, hence they are more interested in LEDs and smart lighting. Compared to traditional lighting products, LEDs do well in all countries.

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