IT’S TIME TO BE BOLD! BY CHRIS BROWN, FORMER CEO OF WIEDENBACH BROWN  - Energy Watch News


IT’S TIME TO BE BOLD! BY CHRIS BROWN, FORMER CEO OF WIEDENBACH BROWN 

It’s a whole new world out there, with new playing fields, rules, and players. Your choice is to either learn this new game or continue to be the very best player in a game that is no longer being played.   Larry Wilson

2020 is a time for business decision makers to be BOLD. As tragic as COVID19 is, personally and professionally, it also creates the opportunity and the need to make very tough decisions, that could be the difference between slowly but ultimately, going out of business, or surviving/thriving in the new abnormal, whatever it turns out to be. Hard questions need to be asked, and hard decisions need to be made. Or should be being made. And COVID19 may in a sense give ‘cover’ to hard, unpleasant decisions, if ‘cover’ is necessary. And in other cases, COVID19 is a head-on challenge to business survival that is simply being met head-on.

LEADERS MUST LEAD. WITH THEIR HEADS AND THEIR HEARTS 

We are in sad and frightening times, where everyday decisions and occasions can be life threatening. And luck, not skill, not wisdom, not preparation, not clear thinking, not solid decision-making can be the difference between life and death. DEATH! And as we have exceeded 200,000 Americans killed by an invisible enemy, we are at war, and have to make wartime decisions for our families and for our businesses, and for our business team members. Those decisions have to be made with a combination of clear-headed critical thinking, and as much compassion and caring as possible for the people whose lives will be impacted, as businesses strive to survive.

Every business leader should have already asked themselves the tough personnel questions, and acted on the answers, some by doing nothing out of compassion (or what else….paralysis, fear, uncertainty, other?). Others have made dramatic staff cuts and personnel reassignments. The pain, for both the business leaders but much more so for the people whose lives have been up-ended, is irreversible but in the past. Now what…..what other team analysis needs to be done, what questions asked? Do I have the right people, in the right positions, for my business to survive? To thrive? Do I have the right business partners, suppliers, support allies? Do I have the right customers for what I do best, am I trying to grow my business realistically? Am I seeking the customers who most need whatever it is I do, and who can recognize how my business is different from my competitions, how and why I am better, faster, less expensive in the long run? And finally, and most important, AM I IN THE RIGHT BUSINESS? For example, lighting will always be a critical human need, but will light bulbs?!?

See ENERGYWATCH Illumigeddon articles! https://energywatchnews.com/illumigeddon-is-so-last-month-by-chris-brown/

(Courtesy of my brother Tim, business coach and counselor…. linkedin.com/in/timbrown13)

How are you taking care of your #1 Asset…..YOU, Inc.?  Before you can lead anyone else, you must lead and care for yourself first! To be your best, focusing on the core fundamentals of well-being, in the areas of Nutrition, Exercise, Sleeping, Breathing, Focusing and Celebrating. are critical and scientifically proven to enhance our lives. How to do this? It takes knowledge, discipline and daily practice. An essential part of the process is to incorporate ancient wisdom and modern science with practical tools to be your best in these essential core fundamentals. When you do this, with your team as well, and you all are becoming your best personally, you will all prosper professionally!

Meanwhile, if you’re not already doing it:  START TAKING CARE OF YOU!

To be continued……RIGHT-SIZE YOUR BUSINESS. NOW……SHRINK OR SINK!

For a related and very relevant conversation on business process (not product) innovation, tune into LEDs Magazine Renaissance of Light Virtual Event on Slate for Sept. 29–30. The virtual learning event will explore how the LED and SSL sectors will move forward with a future more focused on quality of light and luminaire form than on efficacy. To close the event on Sept. 30, Mike Kershner, Founder and CEO of Innovative Lighting Consultants will interview Chip Israel (LDA), Chuck Swoboda (former Cree CEO) and Sero Cardamone (Sr VP Global Sales, Acuity Brands). This promises to be a very lively, and probably controversial panel conversation about a topic that demands attention as our businesses all struggle with Covid19, and the unknowns ahead of us.

Conference link https://www.ledsmagazine.com/leds-ssl-design/article/14183006/leds-magazine-renaissance-of-light-virtual-event-on-slate-for-sept-2930

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