LED Lighting Helps to Increase Sales in Retail Store - Energy Watch News


LED Lighting Helps to Increase Sales in Retail Store

LED lighting is penetrating almost all possible application areas. Now it is being used to judge the behavior of customers in impacting sales of a retail store. In a pilot project, Philips Lighting along with German Research Center for Artificial Intellifence DFKI and EIT Digital have studied the impact of different coloured lighting on customer behaviour and how it impacts the sales of a retail store. The experiment was conducted at the German grocery retailer Globus supermarket. The study showed that the most effective combination of lighting for wooing the shoppers was the spotlights along with pastel coloured uplights that resulted in a 6% increase in sales of products from the well-lit promotional area. The same combination of coloured lights helped to attract the customers to the promotional area and increased their visits by 15%, compared to the standard lighting in the store. When the traditional lighting was replaced by LED spotlights, 7% more customers visited the area. http://bizled.co.in/led-lighting-helps-to-increase-sales-in-retail-store/

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