Lighting Based Indoor Positioning Revolutionizes US Stores - Energy Watch News

Lighting Based Indoor Positioning Revolutionizes US Stores

Acuity Brands claims it has now deployed lighting-based indoor positioning systems (IPS) in swathes of retail space across the US. The company made the boast in a joint show of force with Microsoft, with which Acuity has been developing IoT products. The two companies showed Acuity luminaires communicating information to in-store shoppers and sending data to Microsoft’s Azure cloud system to discern useful retail patterns and insights, during the National Retail Federation exhibition in New York. Users are believed to include both Walmart and Target, the first and second ranked brick-and-mortar retailers in the US, respectively.

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