Lights Are Computers Now, So The Founder Of Silicon Labs Has A Lighting Startup By Stacey Higginbotham - Energy Watch News


Lights Are Computers Now, So The Founder Of Silicon Labs Has A Lighting Startup By Stacey Higginbotham

Ketra, a six-year-old company based in Austin, Texas has raised $31 million to date and plans to join the growing cadre of big names taking on consumer lighting. Overall, the commercial and consumer lighting market has experienced a profound shift in the last few years, as LEDs and connectivity has changed the landscape—challenging lighting’s large incumbents such as GE, Philips and Osram. Now there are dozens, especially on the consumer side, seeking to use LEDs and connectivity via Wi-Fi or other radios to compete with the aforementioned big names. Ketra’s products rely on the fact that you can use an LED to not only emit light, but also receive it. So while most of the diodes on the LED are emitting light, a few are receiving the light and doing so as a way of delivering quality control on the color. http://fortune.com/2015/05/05/ketra-lighting-startup/

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