Lowe's and GE Lighting Expand Partnership to Differentiate Light Bulb Offering - Energy Watch News


Lowe’s and GE Lighting Expand Partnership to Differentiate Light Bulb Offering

To help customers easily find the right light bulb for their home while also saving energy and money. As a part of this expanded partnership, Lowe’s will become the only nationwide home center to offer industry-leading GE light bulbs. Additionally, GE Lighting will become the only nationwide supplier to Lowe’s U.S. consumer retail outlets for light bulbs, including GE’s popular, proprietary light bulb line, reveal. The new light bulb aisle at Lowe’s simplifies the customer selection process by clearly showcasing a wide range of options at various price points so customers can quickly compare and choose a bulb that best meets their needs. GE’s packaging will also be color coordinated to reflect color temperatures – warm yellow for soft white and cooler blue for daylight. Half of the selection will be dedicated to LED solutions. https://www.ledinside.com

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