Obscura Digital transforms Empire State Building with glowing display of election results - Energy Watch News


Obscura Digital transforms Empire State Building with glowing display of election results

If you happen to be in New York City tonight — be sure to look up.

The south facade of the Empire State Building is being transformed into a 32-story screen ablaze with real-time election results, campaign photos, Instagram mosaics and animations — a spectacle befitting the final hours of an historic, high-stakes, over-the-top campaign.

When the 45th president of the United States is officially announced, the winner’s towering visage will glow over Manhattan.

The display, produced by Obscura Digital, is a collaboration by CNN, Instagram, CA Technologies and the skyscraper’s management. It’s one part news-delivering tool, and one part crowd-sourced art project: A countdown clock will mark when polls close across the country, and massive charts will track the candidates’ progress as they compete for the 270 electoral votes needed to win the presidency. Read more.

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