Early estimates that the headlight manufacturer could value US $880 million. Industry insiders believe that Panasonic’s interest in ZKW is due to its aim to penetrate the automobile lighting market, as demands in electronic appliances slows down. Panasonic has already invested in automated cars, and this domain has good potential as automotive lights are being demanded due to road safety reasons. Panasonic is also interested in ZKW automotive lighting technology to integrate with its extensive sensor technology. The two companies can work together to develop new automotive lighting products to compete with Koito and Valeo.