Remember @illumigeddon by Chris Brown…… - Energy Watch News

Remember @illumigeddon by Chris Brown……

”some businesses are out of business and don’t even know it!” He’s really good………. “My simple suggestion for distribution response to both is to find ways to stay relevant and invaluable to both clients and vendors. Distribution must add significant, measurable, recognizable value to the selling equation, if it is to stay in the equation. For many distributors, that means a rethinking of their business model. It means investing in a new level of technological expertise as smart lighting (and then intelligent lighting) becomes the norm. Lighting is not just about light anymore. There is a whole new language of lighting that must be learned, understood and communicated to increasingly sophisticated clients.”


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