Social Marketing: Key Trends and Tools for B2Bs and B2Cs - Energy Watch News

Social Marketing: Key Trends and Tools for B2Bs and B2Cs

More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012. Most of the marketers surveyed are focusing their social marketing efforts on the three largest US social networks: Facebook (89%), Twitter (77%) and LinkedIn (63%).

However, breaking those out into B2C and B2B pureplay responses proves more interesting:
  • Among the pureplay B2B marketers surveyed who are conducting social marketing, LinkedIn is the channel of choice (85%), outpacing both Facebook (77%) and Twitter (77%).
  • Among B2C-only marketers who are conducting social marketing, Facebook is most popular at 94%, Twitter hovers at 78%, but LinkedIn drops to 39%.
More than two in five B2B and B2C marketers share video on social websites such as YouTube and Vimeo: 43% and 45%, respectively.
B2C marketers are more focused on Pinterest: 39% report using the image-sharing site for marketing, compared with 20% of B2B marketers. 
Notably, Pinterest adoption indexes even higher among various consumer verticals: content publishers (67%); entertainment companies (56%); and retailers (45%).
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