Starbucks' Tech Partner Turns to Lighting - Energy Watch News

Starbucks’ Tech Partner Turns to Lighting

The analytics partner for big retail names including Starbucks and Walgreens is to focus on lighting as a platform for its advanced services. High tech US company Esri says it is teaming up with an indoor mapping firm to analyze the data collected by sensor-enabled overhead smart lighting systems and from opt-in mobile data from customers’ smartphones. This will enable its retail customers to track behaviors, using information including customer locations inside the store and items selected for purchase. The store can then tap into the data to improve customer assistance and position merchandise in the places most likely to attract purchases. The company says that more than two-thirds of consumers use smartphones while shopping in brick-and-mortar stores and that retailers now have to deliver more relevant experiences by becoming more precise in how they interact with shoppers. Studies show that it can boost the probability of purchase by up to 70 per cent and increase basket size by up to 60 per cent for smartphone-enabled shoppers.

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