The National Electrical Manufacturer Representative Association (NEMRA) is conducting an industry wide study to understand the needs of manufacturers, distributors and manufacturer representatives with a focus on how the association can better serve its members so that they may be a more important resource to manufacturers, distributors and our collective end-user / contractor customers.
NEMRA’s goal is to understand how the channel will change over the next 5 years. What will independent sales agents need to do to better serve their manufacturers? To support and serve distributors? To meet the needs of end-users / architects / engineers and contractors?
The survey asks you to consider what is important today and to envision what 2025 could be and how agencies may need to change to meet tomorrow’s opportunities.
Your input, coupled with interviews that Channel Marketing Group is conducting on behalf of NEMRA, will provide the foundation for this research.
All input is confidential. Some company demographic information is requested for respondent categorization.
On behalf of NEMRA, thank you for your time and thoughtful input.
P.S. And if you just want to share thoughts, please send them to David Gordon at Channel Marketing Group.
The link to this survey is https://www.surveymonkey.com/r/ROTF25Attardi