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Amazon’s recent announcement that Prime members will receive complimentary one-day shipping benefits consumers who are too impatient to wait 48 hours for necessities like HDMI cables, laundry detergent or reissues of vinyl records. Amazon’s upgrade also benefits electrical contractors, facilities…
Reasons Amazon Should Strike Fear and Inspiration into the Heart of B2B Marketers
3 Reasons Amazon Should Strike Fear and Inspiration into the Heart of B2B Marketers – Regardless what Amazon brands it or how they organize their foray into B2B commodity sales – there are three reasons B2B marketers should keep Amazon…
Social Marketing: Key Trends and Tools for B2Bs and B2Cs
More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012. Most of the marketers surveyed are focusing their social marketing efforts on the…
