COVID WILL CHANGE EVERYTHING….STRATEGICALLY SPEAKING THAT IS BY BILL ATTARDI

Time to respond to my impetuous friend Chris Brown’s blog RIGHT-SIZE YOUR BUSINESS. NOW…….SHRINK OR SINK! BY CHRIS BROWN, FORMER CEO OF WIEDENBACH BROWN – Energy Watch News  He is right, that’s right, I agree with him, he is right, but

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A Judicious SWOT Analysis – Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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EnergyWatchNews: Your Window on the Electrical Industry

After 25 years, thousands of emails and just about as many March Madness and Super Bowl commentaries (don’t want to ignore the World Series……Congrats to the Washington Nationals! Great series…) — my EnergyWatchBlog has been transitioning into a dynamic new website

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. It’s a simple question: tell me what value you bring to the market;

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The Great Lighting Debate Then and Now by Bill Attardi

The blog in May 2019 by Chris Brown started out like this: “Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where

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What Do We Do With A Problem Child? By Bill Attardi

Boston Consulting Group Matrix I woke up in the middle of the night with worry about a problem child. Not a family issue but I’ve done that too over the years. I think I figured out where the strategic business

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A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition.  You mean you do not know what your value proposition is….shame / shame! 

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The Past, the Present and the Future by Bill Attardi

What do you think? This is another attempt to pull together an understanding of the transition taking place from the Traditional Lighting industry (the Past), to the Smart Lighting industry (the Present) to the Intelligent Lighting industry (the Future). As

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Get A Grip On Lighting: Bill Attardi

tED magazine has teamed up with Greg Ehrich and Michael Colligan of the “Get A Grip On Lighting” podcast http://www.getagriponlighting.com to create exclusive content for lightED. In this episode, Ehrich and Colligan talk with me. They discuss the changes I

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Life is Good NOW by Bill Attardi

Maybe you heard…………..Chris Brown received the Life Time Achievement Award from EdisonReport at Lightfair this year: Chris and I agree that the best of times is right NOW! It really is the best of times for us. Good friends like

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An Offer You Can’t Refuse by Susan Bloom

Following, industry experts Bill Attardi (an over 50-year industry veteran and owner of NJ-based Attardi Marketing), Jay Goodman (a 25+-year industry veteran and principal of PA-based consultancy Goodman & Company), and Rob Haslehurst (managing director at the Boston-based location of

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Chris Brown: Life Time Achievement Award

Thanks you Randy Reid of EdisonReport for honoring Chris Brown for the Life Time Achievement Award at Lightfair. It was a marvelous night and we had some laughs…..a really fun night.

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IF YOU ARE IN THE LIGHTING MAINTENANCE BUSINESS…IT’S OVER BY BILL ATTARDI

As we say in Joisey, fuggeddabouddit! That does not mean your customers don’t need lighting maintenance. It’s just taking on a new dimension. Let me explain… As we all know and are experiencing in dramatic ways, the lighting industry is

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WHO ARE THE KEY PLAYERS IN THE CURRENT SMART LIGHTING INDUSTRY? BY BILL ATTARDI

We defined the Boston Consulting Group’s (BCG) Stars / Problem Children / Cash Cows / Dogs in our last two blogs…….Now it’s time to put everyone in their place! Forget about Cash Cows and Dogs……..those still in the traditional no

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WE DID CASH COWS, NOW LET’S DEFINE STARS / PROBLEM CHILDREN / DOGS BY BILL ATTARDI

We defined Cash Cows in our last blog as follows: Cash Cows represent business units having superior market share in a mature, slow growing, fading industry. Cash cows require little investment and generate cash that can be utilized for investment

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WHAT DO GE, PHILIPS AND OSRAM HAVE IN COMMON? BY BILL ATTARDI

They all want OUT!….or do they? What keeps you up at night? I woke up in the middle of the night thinking I figured out where the Strategic Business Units (SBUs) of our friends in the lighting industry think they

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A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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Posted in Blog


Finished: The Whole Customer Value-Added Proposition by Bill Attardi

Ok, I’m back…….to finish my previous blog: The Whole Customer Value-Added Proposition. Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You mean you do not know what your value proposition is….shame / shame!

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