Get A Grip On Lighting: Bill Attardi

tED magazine has teamed up with Greg Ehrich and Michael Colligan of the “Get A Grip On Lighting” podcast http://www.getagriponlighting.com to create exclusive content for lightED. In this episode, Ehrich and Colligan talk with me. They discuss the changes I

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Life is Good NOW by Bill Attardi

Maybe you heard…………..Chris Brown received the Life Time Achievement Award from EdisonReport at Lightfair this year: Chris and I agree that the best of times is right NOW! It really is the best of times for us. Good friends like

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An Offer You Can’t Refuse by Susan Bloom

Following, industry experts Bill Attardi (an over 50-year industry veteran and owner of NJ-based Attardi Marketing), Jay Goodman (a 25+-year industry veteran and principal of PA-based consultancy Goodman & Company), and Rob Haslehurst (managing director at the Boston-based location of

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Chris Brown: Life Time Achievement Award

Thanks you Randy Reid of EdisonReport for honoring Chris Brown for the Life Time Achievement Award at Lightfair. It was a marvelous night and we had some laughs…..a really fun night.

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IF YOU ARE IN THE LIGHTING MAINTENANCE BUSINESS…IT’S OVER BY BILL ATTARDI

As we say in Joisey, fuggeddabouddit! That does not mean your customers don’t need lighting maintenance. It’s just taking on a new dimension. Let me explain… As we all know and are experiencing in dramatic ways, the lighting industry is

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WHO ARE THE KEY PLAYERS IN THE CURRENT SMART LIGHTING INDUSTRY? BY BILL ATTARDI

We defined the Boston Consulting Group’s (BCG) Stars / Problem Children / Cash Cows / Dogs in our last two blogs…….Now it’s time to put everyone in their place! Forget about Cash Cows and Dogs……..those still in the traditional no

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WE DID CASH COWS, NOW LET’S DEFINE STARS / PROBLEM CHILDREN / DOGS BY BILL ATTARDI

We defined Cash Cows in our last blog as follows: Cash Cows represent business units having superior market share in a mature, slow growing, fading industry. Cash cows require little investment and generate cash that can be utilized for investment

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WHAT DO GE, PHILIPS AND OSRAM HAVE IN COMMON? BY BILL ATTARDI

They all want OUT!….or do they? What keeps you up at night? I woke up in the middle of the night thinking I figured out where the Strategic Business Units (SBUs) of our friends in the lighting industry think they

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A Judicious SWOT Analysis – Just Five (5) Apropos Questions to Ask Yourself by Bill Attardi

The SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis is an important tool in the strategic marketing planning process and is taught in every graduate and undergraduate business course in academia. My view is that this should be an

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Finished: The Whole Customer Value-Added Proposition by Bill Attardi

Ok, I’m back…….to finish my previous blog: The Whole Customer Value-Added Proposition. Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You

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The Whole Customer Value-Added Proposition by Bill Attardi

Let me define what I mean before I relate it to the lighting industry. Much has been written about the value proposition, the almost holy value proposition. You mean you do not know what your value proposition is….shame / shame!

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My Retort: Disintermediation Will Never Happen Unless You Let It by Bill Attardi

I still have a full head of hair, maybe it’s because I’m a consultant and have never been in the distribution business. Tough business, I agree, with some very savvy professionals, some with hair and some very bald. Tough businesses

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Speaking Out: 12 Tips for Reinventing Your Lighting Business by Bill Attardi

Some distributors are already out of business, they just don’t know it yet. When my good friend Chris Brown wrote his epic posts on “Illumigeddon” http://energywatchnews.com/illumigeddon-im-baaaaackby-chris-brown-illumigeddon/ he sparked quite a bit of discussion. I would like to go one step

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It is Time for a Business Model Disruption by Bill Attardi

Let me start with a quote from Jack Welch: If the rate of change on the outside is greater than the rate of change on the inside, the end is near. Disruptive change can do that to your business and

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Power Over Mobile Content Marketing by Bill Attardi

We talk about Power over Ethernet (PoE), well, allow me to address Power over Content Marketing…that’s the core of effective communications these days. And with all the attention on Pokémon GO (I’m glad I’m not a millennial), our mobile devices

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Rethinking Lighting by Chris Brown & Bill Attardi

The End of Lighting as we Know it or Welcome to Lighting’s Innovation Era. Digital IoT control, continuing advances in the solid-state technology and new business models for installing and selling lighting are rewriting the rules of the lighting game.

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The Great Lighting Debate of 2016

How to successfully position your Company in Today (and Tomorrow’s) Lighting Industry – IMARK Showcase 4/5/16 Presenters: Bill Attardi aka ‘Captain Sunshine’ vs. Chris Brown aka ‘Chicken Little’ A debate on the Future of the Lighting Industry (and how you

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WHAT DO WE DO WITH A PROBLEM CHILD? BY BILL ATTARDI

What keeps you up at night? After 50 years, it’s still the lighting industry for me. I woke up in the middle of the night with worry about a problem child. Not a family issue but I’ve done that too

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When Everything Needs to Change, Even Small Ponds Get Mighty Big by Bill Attardi

In my last blog, I stated: One strategy that seems to work with high-tech companies is to dominate small niche markets first: A big fish in small pond strategy. And then I asked a bunch of questions. Well, I cannot

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BIG FISH IN SMALL POND STRATEGY BY BILL ATTARDI

Let me share what I am learning teaching graduate and undergraduate classes at Monmouth University. We talk a lot about content marketing, the whole product concept, social media, the smart information age, the high-tech life cycle. How a phone is

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