Blog
The blog in May 2019 by Chris Brown started out like this: “Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where…
WHO’S MISSING? WHAT’S NEXT? WHO’S NEXT? AND WHEN? BY CHRIS BROWN
Hey Captain Sunshine, it’s me CHICKEN LITTLE! Remember me? Remember our debates about Illumigeddon and Fortuity? Well, it’s time to look back and see how we got where we are today in our truly disrupted Lighting Industry. But first, beyond…
NAILD Podcast #32 Illumigeddon Meets The Matrix by Chris Brown
Sponsored by LumaNEXT Lighting industry veteran Chris Brown coined the term Illumigeddon several years ago and met up with Get A Grip to discuss where we are headed. Ilumigeddon has turned into Illumitunity as long as you can work your…
Speaking Out: 12 Tips for Reinventing Your Lighting Business by Bill Attardi
Some distributors are already out of business, they just don’t know it yet. When my good friend Chris Brown wrote his epic posts on “Illumigeddon” http://energywatchnews.com/illumigeddon-im-baaaaackby-chris-brown-illumigeddon/ he sparked quite a bit of discussion. I would like to go one step…
ILLUMIGEDDON IS SO LAST MONTH BY CHRIS BROWN
Last year I introduced a new word….. Illumigeddon, referring to the end of the traditional lighting industry as we have known it. Now it’s time to introduce this year’s new word, to better reflect the state of the industry today.…
THE TRUTH ABOUT DISINTERMEDIATION IN THE LIGHTING INDUSTRY BY CHRIS BROWN
TED Publisher’s Note: So here we go. We have already posted stories about disintermediation and “Illumigeddon” at tedmag.com in the past. Now we are asking the questions to the manufacturers and distributors who are directly involved in the situation. This…
SOME DISTRIBUTORS ARE ALREADY OUT OF BUSINESS, THEY JUST DON’T KNOW IT YET BY CHRIS BROWN, CEO, WIEDENBACH BROWN (@illumigeddon)
For all those who saw Captain Sunshine and my pictures in NAILD magazine, alongside our recent ‘debate’, no, I wasn’t in a boot because I injured my foot kicking Bill’s butt all over the internet, just recovering from achilles surgery.…
Lighting Isn’t Just About Lighting Anymore By Chris Brown
Lighting used to be about lumens, foot candles, color temperature, CRI and, oh yes, energy efficiency. Today we talk about sensors, controls, connectivity, IoT, IoE, data mining, Smart Lighting, Intelligent Lighting, Lighting as a Service, etc. And who knows what…
Tagged with: Chris Brown, Illumigeddon, IoT, smart lighting intelligent lighting
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EASY TO DO BUSINESS WITH… WHAT DOES IT MEAN TODAY? by Chris Brown
My previous column dealt with Amazon Business and Disintermediation as aspects of Illumigeddon. My simple suggestion for distribution response to both is to find ways to stay relevant and invaluable to both clients and vendors. Distribution must add significant, measurable,…
Disintermediation and Amazon Business – Two Reasons for Distributors to Lose Sleep by Chris Brown, CEO Wiedenbach-Brown
@illumigeddon Solid State Lighting brings both threats and opportunities to electrical distribution. While not responsible for disintermediation, SSL may accelerate it. We know about LED startups and brand-recognizable new entrants to the U.S. lighting market, but what about established domestic…
Tagged with: Chris Brown, disintermediation, distribution, Illumigeddon, SSL
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IT’S DECISION TIME: ILLUMIGEDDON OR FORTUITY BY BILL ATTARDI
Maybe you noticed that Chris Brown, CEO of Wiedenbach-Brown and I are having a little debate about the future of lighting. Traditional Lighting vs. Smart Lighting; Chicken Little vs. Captain Sunshine; Illumigeddon vs. Fortuity………whatever! We see things differently yet we…
ILLUMIGEDDON OR FORTUITY
A two-hour session with Chris Brown and Bill Attardi. ILLUMIGEDDON per Chris portends the end of our grandfather’s traditional lighting business and foretells that some lighting distributors are out of business, they just don’t know it yet. Bill counters with…
ILLUMIGEDDON AND THE NEW AGE OF LIGHTING DISTRIBUTION BY CHRIS BROWN
Several years ago, I started a project to ‘connect the dots’ of the lighting industry… all the new technology, new manufacturers, new business models, new competition and the fact that solid-state lighting (SSL) is a classic disruptive technology, and also…
ILLUMIGEDDON –OR NOT BY JAMES R. BENYA, PE, FIES, FIALD
http://benyaburnett.com/ Author’s note – at the National Association of Independent Lighting Distributors (NAILD) conference in Denver, Bill Attardi, Chris Brown and I debated Chris’ blog about Illumigeddon, his prediction of massive change in the lighting distribution industry. In my presentation…
Tagged with: compatibility, contractor, distributor, DLC, Illumigeddon, lighting controls
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ILLUMIGEDDON OR FORTUITY – YOU DECIDE BY BILL ATTARDI
SWOT ANALYSIS – The Starting point………..Strengths, Weaknesses, Opportunities, Threats. It is important to point out that when a company matches internal strengths with external opportunities, it creates sustainable competitive advantages in meeting the needs of its customers. In addition, you…
Lighting’s Coming Storm by Chris Brown
Not today, not tomorrow, not next year, but Illumigeddon is coming. SSL (solid-state lighting) is changing everything. Exciting changes for many, disastrous for some. Great opportunities for electrical and lighting distributors but only those who can adapt to a new…
Tagged with: Chris Brown, Illumigeddon, lighting, lighting distributors, SSL
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CONNECTING THE STRENGTHS BY CHRIS BROWN
Chris_Brown@wblight.com So, we may or may not be approaching ILLUMIGEDDON @illumigeddon, or the end of the traditional lighting industry as we have known it. But what if we are approaching it? Not the end of the world, and maybe a…
ILLUMIGEDDON, I’M BAAAAACK……BY CHRIS BROWN @illumigeddon
Bill Attardi and I agree that there is great opportunity in this new age of Smart SSL Lighting. BUT FOR WHOM? That’s the key question and that’s where our debate begins. For me the issue isn’t whether there will be…
WHAT’S IT ALL ABOUT, ALFIE? BY CHRIS BROWN, CEO WIEDENBACH-BROWN
chris.brown@wblight.com We continue the Connecting the Lighting Industry Dots Series, and considering ILLUMIGEDDON (the end of the lighting industry as we have known it!) So, if you’re under 60, you may have to look up the Alfie reference. But no…
YOUR COMMENTS ARE WELCOME AND VERY GOOD…
Tired old geezers taking week off to treat their colds and flu. Ahhh, the winter joys of living in NY/NJ! Meanwhile, we thought it would be interesting to publish some of the comments we received on the EnergyWatchNews site, which…
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