Virtual Reality Edges Closer to Mainstream in Lighting - Energy Watch News

Virtual Reality Edges Closer to Mainstream in Lighting

Signify, formerly Philips, unveiled two programs, one for clothes stores and one for exterior lighting schemes, which allow customers and specifiers to enter a virtual world and assess how specific lighting can impact their retail or urban environments. The Philips Fashion Lighting VR is available in both iOS or Android versions. Users simply place their smartphone in a VR headset and run the app. Accurate 3D renderings enable them to then immerse themselves in a virtual fashion store and see first-hand how lighting can make shop windows more dynamic to attract a shopper’s attention and draw footfall into the store. The app lets them visualize the lighting in the space and its effect on the merchandise.

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